Sökning: "Impulsive buying behaviour"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden Impulsive buying behaviour.

  1. 1. Impulsive Buying Behaviour and Restaurant Selection and Consumption

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Leila Baiche; Andrijana Milanovic; [2023-07-03]
    Nyckelord :Impulsive Buying Behaviour; á la Carte Restaurants; Restaurant Selection; Menu Selection; Extraordinary Experiences;

    Sammanfattning : The study explores à la carte restaurant and its connection with impulsive buying, in terms of restaurant selection, menu selection and extraordinary experiences which reflects the purpose of the study and was explored with three research questions. Prior research of restaurant consumption and impulsive buying was not clear on how consumers select a restaurant and choose on the menu impulsively. LÄS MER

  3. 2. Impulsive Buying Behaviour on BNPL Services

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ahmed El Sayed; Huaiyuan Wu; Cheuk Man Fung; [2022]
    Nyckelord :Consumer credit; BNPL; consumer behaviour; generation Z; impulsive buying; Business and Economics;

    Sammanfattning : Title A quantitative study on the buying behaviour of Generation Z Keywords: Consumer credit, BNPL, consumer behaviour, generation Z, impulsive buying Background: The Buy now, pay later service has been developing rapidly in recent years and is being regarded as one of the fastest-growing modes of digital payments. There is an increasing number of online retailers and platforms partnering with payment solutions companies to offer an easy, seamless checkout experience for their customers. LÄS MER

  4. 3. E-handelskunders köpbeteenden : En kvantitativ studie om köpbeteenden och beslutsfattande i förhållande till hållbara leverans- och returalternativ

    Kandidat-uppsats, Malmö universitet/Institute for Urban Research (IUR)

    Författare :Cristian Mazilu; Jonatan Schlyter Sjöslätt; Sirin El Mokbel; [2022]
    Nyckelord :E-commerce; Buying Behaviour; Sustainability; Environment; B2C; Delivery; Return; E-handel; Köpbeteende; Hållbarhet; Miljö; B2C; Leverans; Retur;

    Sammanfattning : Det har under de senaste åren skett en signifikant e-handelstillväxt, inte minst till följd av den rådande Covid-19 pandemin, utan även eftersom kunder konsumerar sina produkter online i större omfattning än tidigare. Därtill har anpassningsförmågan hos ehandelsaktörer blivit allt viktigare, vilket synliggörs genom att fler e-handlare erbjuder sina kunder ett brett urval av leverantörer och leveransmetoder. LÄS MER

  5. 4. E-handelskunders köpbeteenden : En kvantitativ studie om köpbeteenden och beslutsfattande i förhållandetill hållbara leverans- och returalternativ

    Kandidat-uppsats, Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Författare :Jonatan Schlyter Sjöslätt; Sirin El Mokbel; Cristian Mazilu; [2022]
    Nyckelord :E-commerce; buying behaviour; sustainability; environment; B2C; delivery; return; E-handel; köpbeteende; hållbarhet; miljö; B2C; leverans; retur;

    Sammanfattning : Over the last couple of years, a remarkable increase in e-commerce sales have occurred due to enhanced consumption patterns during the Covid-19 pandemic. In addition, e-commerce companies have to a greater extent emphasized customer adaptation in regards to delivery opportunities. LÄS MER

  7. 5. Mindfulness for sustainable consumption behaviour - inisghts into consumer culture

    Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Lena Kadel; [2021]
    Nyckelord :mindfulness; mindful consumption; pro-environmental behaviour; impulsivity; decision-making; behavioural regulation; sustainable development;

    Sammanfattning : A large body of research implies that modern human behaviour threatens various life – sustaining resources. The excessive consumption patterns of resources by humans has been identified as one of the main causes of the environmental crisis. LÄS MER