Sökning: "Impulsköpbeteende online"

Hittade 4 uppsatser innehållade orden Impulsköpbeteende online.

  1. 1. Konsumtionsbeteende : En kvalitativ studie om hur impulsköpbeteende förändrats i samband med Covid-19-pandemin

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Hanna Westerfors; Emma Sääf; Lovisa Dahlqvist; [2023]
    Nyckelord :Consumption behavior; Impulse buying behavior; contentment; loneliness; fear and boredom.; Konsumtionsbeteende; impulsköpbeteende; tillfredsställelse; ensamhet; rädsla och tristess.;

    Sammanfattning : The Covid-19-pandemic has had a profound impact on people's everyday lives, disrupting routines and forcing individuals to adapt to new challenges and restrictions. One of the somewhat significant changes brought with the pandemic has been in consumption behavior, whereas many people were altering their purchasing habits in response to the crisis. LÄS MER

  3. 2. Köp av livsmedel på nätet: En studie om adoptionsprocessen och impulsköp

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Karim Ben Hadj Rebai; Sebastian Frykberg; [2022]
    Nyckelord :Promotion; Consumer behavior; Impulse buying behavior; Adoption process; Situational factors; Grocery shopping online; Promotion; Konsumentbeteende; Impulsköpbeteende; Adoptionsprocessen; Situationsfaktorer; Matinköp online;

    Sammanfattning : Introduction – Shopping groceries online has had an explosive growth in relation with Covid-19 pandemic, where consumers have been restricted and has had to re-prioritize how and where they shop, which has forced new habits and consumer behaviors. Grocery stores are constantly trying to influence consumers’ buying behaviors through a number of different promotional tools to get a response from consumers. LÄS MER

  4. 3. Från att konsumera medier till att konsumera varor : En studie om hur Instagram-användare upplever och förhåller sig till konsumtion på applikationen

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Linnea Stålbalk Brodin; Rita Malkhasian; [2020]
    Nyckelord :E-shopping; Social commerce; E-commerce; Marketing; Social media; Instagram; User-generated content; Impulse buying; Instagram-shopping; Triangulation; E-handel; Marknadsföring; Sociala medier; Instagram; Konsumentgenererat innehåll; Impulsköp; Instagram-shopping; Triangulering;

    Sammanfattning : In a short period of time, the internet has become more of an essential asset for people to perform their daily tasks. With the consumption of products and services reaching an all-time high, impulse buying has become a growing issue. Instagram is one of the world’s most popular social media platforms and recently launched new shopping functions. LÄS MER

  5. 4. Online visual merchandising på shoppingappar : En studie om miljömässiga elements påverkan på impulsköpsbeteende

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Fanny Berg; Lina Fredriksson; [2020]
    Nyckelord :Impulse buying behavior online; Online Visual Merchandising; OVM; environmental elements; shopping apps; visual expression; clothing industry; visual store communication; e-commerce merchandising; Impulsköpbeteende online; Online Visual Merchandising; OVM; miljömässiga element; shoppingappar; visuellt uttryck; klädbranschen; visuell butikskommunikation; e-commerce merchandising;

    Sammanfattning : Impulse purchases on mobile applications are an important source of income for clothing companies in today's society. Thoughtful store communication on shopping apps is therefore necessary in the competitive clothing industry. LÄS MER