Sökning: "In-Store Marketing"

Visar resultat 1 - 5 av 98 uppsatser innehållade orden In-Store Marketing.

  1. 1. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Makda Adhanom; Natasha Alvaro; [2023]
    Nyckelord :;

    Sammanfattning : Title:  How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers?   Purpose:  The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. LÄS MER

  3. 2. Triangle Of Reframing : A study of how organizations shape already existing markets through mobilizing market devices

    Master-uppsats, Stockholms universitet/Företagsekonomiska institutionen

    Författare :Ella Heed; David Hellqvist; [2023]
    Nyckelord :Market-Shaping; Market Devices; Actor-Network Theory; Second-Hand Fashion; Purchase Barriers; In-Store; Digital Media; Social Media; E-commerce; Market Studies; Sustainable Shopping;

    Sammanfattning : This study addresses the issue of consumers’ wish to shop more sustainable fashion butinstead turning to fast fashion (Islam et al., 2021; Silva et al. 2020; Wang et al., 2022). LÄS MER

  4. 3. The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Valeria de Leon; Miranda Ånäs; [2023]
    Nyckelord :Customer journey; Social commerce; Brand publics; TikTok; Customer experience; Customer engagement; Netnography; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study was to investigate how a new touchpoint has emerged due to the customers or potential customers sharing their customer journeys on social media through user-generated content. Methodology: This paper takes a qualitative approach where netnography research has been conducted to collect data on the social media platform TikTok. LÄS MER

  5. 4. Social Responsibility within the Fast Food Industry : An exploratory study on factors influencing consumers' socially responsible behavior to guide companies' CSR work

    Magister-uppsats, Jönköping University

    Författare :Cecilia Karlsson; Elsa Åkerhag; [2022]
    Nyckelord :CSR; CnSR; C-C congruence; Attitude-behavior gap; Fast food;

    Sammanfattning : Purpose: The purpose of this study is to explore the factors that influence consumers to act socially responsible (CnSR) to provide guidance for CSR work practices in the context of fast food. Method: To answer the research questions a qualitative method has been used where empirical findings have been collected through secondary data and 16 semi-structured interviews. LÄS MER

  7. 5. "Customers’ expectations have never been higher" : A quantitative study of customers’ perceptions of customer experiences delivered by physical beauty and makeup stores in Sweden.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jonathan Linnér; Isabella Olsson; [2022]
    Nyckelord :Customer experience; Beauty and makeup retailer; In-store environment; Experiential dimensions; Atmospheric; Sensory marketing; In-store technologies;

    Sammanfattning : The aim of this bachelor thesis is to examine which experiential dimensions that are perceived as important for customers and how these dimensions are delivered by Swedish beauty and makeup retailers. The focus is to examine how their physical in-store environments succeeds with delivering extraordinary customer experiences. LÄS MER