Sökning: "In-feed ads"

Hittade 2 uppsatser innehållade orden In-feed ads.

1. 1. The causes and effects of native advertising clutter in social media

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Gabriel Höglund; Andreas Syvertsson; [2018]
   Nyckelord :Advertising Clutter; Social Media; Native advertising; In-feed ads; Instagram;

   Sammanfattning : Advertising clutter has long been a thorn in the sides of marketers. Amidst the overwhelming amount of advertising messages that consumers are exposed to every day, they struggle to make their own communication efforts stand out. LÄS MER

3. 2. Consumer Perceptions on the Privacy-Invasiveness of In-feed Advertisements

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Richard Lindblad; Tän Sasivanij; [2017]
   Nyckelord :In-feed advertising; Online Privacy-Invasiveness; Consumer Perception; Native advertising;

   Sammanfattning : The rise in usage of the internet in general and social media in particular has spurred an increase in the amount of spending on digital marketing. This in turn has led to new and innovative ways of conducting marketing online, one of which is called in-feed advertising. Visually, in-feed ads share the same features as their surrounding content. LÄS MER