Sökning: "In-house marketing"
Visar resultat 1 - 5 av 14 uppsatser innehållade orden In-house marketing.
1. Should we do it ourselves or should we let somebody else do it?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. LÄS MER
2. Svenska fastighetsbolags arbete med miljöcertifiering av byggnader : En kvalitativ studie om lönsamhet, kunskap och bedömningar om likheter och skillnader utifrån fastighetsföretagens omfattning och struktur
Kandidat-uppsats, Karlstads universitet/Avdelningen för företagsekonomiSammanfattning : Abstract - Swedish real estate companies’ work with environmental certification of buildings The real estate industry is a major part of environmental degradation throughout the world. It is especially important for real estate companies to work towards minimizing GHG-emissions through more strict construction standards, laws and newly developed cutting-edge technology. LÄS MER
3. Development of Decision Model for Vertical Integration of Sales and Service Network, Scania CV AB.
Master-uppsats, Linköpings universitet/ProduktionsekonomiSammanfattning : Abstract Vertical integration is a strategy where the firm owns the supply chain activities to gain control over the business operations, increasing the market share, and lowering the transaction costs. The vertically integrated firms tend to make more in-house operations. LÄS MER
4. Influencer marketing- marknadsföringens lillasyster eller den nya modellen?
Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)Sammanfattning : Influencer marketing som marknadsföringsmetod befinner sig i en stark tillväxtfas. Samtidigt har influencer marketing tidigare varit, tämligen oreglerat. Den 1 januari 2019 lagstadgades det i Sverige att alla produkter en privatperson mottas ska beskattas på. LÄS MER
5. Marketing Transformation : A qualitative study on how companies should cope with an empowered customer in the digital era
Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : With the change in behaviour from the customers’ side, due to the increased use of digital environments, marketers have seen a value in customer related data. In order to fully benefit from the data, many marketing efforts have been brought back in to the own organisation. LÄS MER