Sökning: "In-store Experience"

Visar resultat 1 - 5 av 91 uppsatser innehållade orden In-store Experience.

1. 1. Leveransalternativ inom E-handel : Vilka faktorer påverkar konsumenters val av leveransalternativ vid onlinehandel i Sverige?

   Kandidat-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

   Författare :Kai Kouweik; Jaouad Mrika; [2023]
   Nyckelord :Last mile; e-commerce; home delivery; Buy-Online-Pickup-in-Store; self-collection services; Sista milen; e-handel; hemleverans; hämtning i butik; utlämningsställen;

   Sammanfattning : In recent years, the requirements for last mile deliveries have increased and therefore it has become important for e-commerce companies to offer their customers different delivery methods to meet their requirements. Because of these increasing demands and requirements, suppliers are given stronger reasons to evolve their delivery methods to achieve a balance between customer satisfaction and efficiency. LÄS MER

3. 2. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

   Magister-uppsats,

   Författare :Amanda Persson; Alexandra Millner; [2023]
   Nyckelord :BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

   Sammanfattning : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. LÄS MER

4. 3. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Makda Adhanom; Natasha Alvaro; [2023]
   Nyckelord :;

   Sammanfattning : Title:  How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers?   Purpose:  The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. LÄS MER

5. 4. Tech Savvy Shoppers : A quantitative study of how Generation Z perceive self-service technology in the fashion retail sector

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Olivia Kraft; Felicia Jansson; Wilma Appelquist; [2023]
   Nyckelord :Generation Z; Self-service checkout; Self-service technologies SSTs ; Self checkout; Tech savvy; Attitudes; Intention to use and Fashion retail stores.;

   Sammanfattning : Fashion retail stores are one of the settings where technology innovation is implemented to make the in-store experience more efficient than before. One of the innovations that are becoming increasingly common is self-service checkouts. LÄS MER

7. 5. The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Valeria de Leon; Miranda Ånäs; [2023]
   Nyckelord :Customer journey; Social commerce; Brand publics; TikTok; Customer experience; Customer engagement; Netnography; Business and Economics;

   Sammanfattning : Purpose: The purpose of this study was to investigate how a new touchpoint has emerged due to the customers or potential customers sharing their customer journeys on social media through user-generated content. Methodology: This paper takes a qualitative approach where netnography research has been conducted to collect data on the social media platform TikTok. LÄS MER