Sökning: "In-store display"
Visar resultat 1 - 5 av 20 uppsatser innehållade orden In-store display.
1. Touch or Talk: What Motivates Consumers to Choose Self-Service Kiosks or Interpersonal Services when Ordering Fast-Food? A Customer and Manager Perspective
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose – The first purpose of this study is to identify and categorize the motivational factors, from a customer and managerial perspective, that restaurant patrons have when choosing between the self-service kiosk (SSK) or the human service counter during their fast-food order. The second purpose is to identify potential gaps between the customer and manager perspectives. LÄS MER
2. The Effect of Hotspots - Exploring Different Forms of Special Displays to Be Used by Brands in the Cosmetics Industry
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : A current issue within retail is how to attract customers to brick and mortar stores, and how to keep their attention in today's competitive landscape with an increasing share of e-commerce. Further, retail brands at non-owned retailers have little to no control over the interaction with the consumer and lack tools with underlying research for how they should design their store displays. LÄS MER
3. Performing Sustainability in Fast Fashion Retailing
Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskapSammanfattning : This paper stems from understanding how fast fashion retailers market their sustainability and how the retail space drives different forms of sustainable performances and consumption. Departing from a practice-based approach and practice theory, the study gives insights on how retailers actions in the production chain are translated in-store and online for consumers sense-making, performances and consumption practices. LÄS MER
4. Explorative study on how retailers use store environment to communicate CSR from corporate level to store level
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: In viewing that consumers are important stakeholders in supporting or opposing retailers’ corporate social responsibilities (CSR) activities while existing CSR communication does not address directly to consumers, the paper aims to explore how retailers could use retail store environment to communicate CSR with consumers. Methodology: This study uses qualitative research method, including documentary studies of retailers’ CSR related reports and online critiques regarding retailers’ CSR activities, and in-store observations of what store environmental elements are used and what aspects of CSR activities are communicated at retail stores. LÄS MER
5. Borta bra men hemma bäst
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Fast fashion retailers have been criticized by numerous stakeholders for their unsustainable business model and have during past decades implemented CSR activities to mitigate their negative environmental impact. However, the perceived risk of being accused of greenwashing and being questioned by consumers have lead retailers to only disclosing their initiatives in annual sustainability reports, which consumers often have to seek out by themselves to learn more about. LÄS MER
