Sökning: "In-store promotion"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden In-store promotion.

  1. 1. Social Responsibility within the Fast Food Industry : An exploratory study on factors influencing consumers' socially responsible behavior to guide companies' CSR work

    Magister-uppsats, Jönköping University

    Författare :Cecilia Karlsson; Elsa Åkerhag; [2022]
    Nyckelord :CSR; CnSR; C-C congruence; Attitude-behavior gap; Fast food;

    Sammanfattning : Purpose: The purpose of this study is to explore the factors that influence consumers to act socially responsible (CnSR) to provide guidance for CSR work practices in the context of fast food. Method: To answer the research questions a qualitative method has been used where empirical findings have been collected through secondary data and 16 semi-structured interviews. LÄS MER

  3. 2. Food retail managers’ perspectives of in-store health interventions in disadvantaged areas: a qualitative study

    Master-uppsats, Uppsala universitet/Institutionen för kostvetenskap

    Författare :Meena Daivadanam; Amanda Järpemo; Johanna Stjärnefeldt; [2021]
    Nyckelord :;

    Sammanfattning : Abstract Background: Non-communicable diseases (NCDs) are increasing throughout the world and are estimated to cause 90% of all deaths in Sweden. Non-European immigrants have a two-fold risk of developing NCDs andsuburbs with higher proportion of immigrants have a higher prevalence of these diseases. LÄS MER

  4. 3. How can customer behavior be changed in order to increase sales of organic products

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Rebecca Hammel; Matilda Klasson; [2015]
    Nyckelord :DiVA; master thesis; Organic; Sustainability; Brand Knowledge; Behavior Theory; DiVA; examensarbete; uppsatts; Ekologisk; Hållbarhet; Märkeskunskap; Beteendeteori;

    Sammanfattning : During the last few years, awareness of environmental- and health related problems have grown dramatically. An area that has a contributed to these concerns are the food industry. It has affected the demand of greener products such as organic food, which aims to be healthier and better for the environment. LÄS MER

  5. 4. Resurseffektiv marknadskommunikation av ekologiska livsmedel : Utifrån av konsumenter föredragen marknadskommunikation samt denna kommunikations kostnadsattribut

    Kandidat-uppsats, Högskolan Väst/Avd för företagsekonomi

    Författare :Arvid Persson; [2014]
    Nyckelord :Marknadskommunikation; ekologiska livsmedel;

    Sammanfattning : Denna uppsats är en kvantitativ studie som genom en enkätundersökning har för avsikt att mäta konsumenters preferenser om ekologiska livsmedels marknadskommunikation. Utifrån dessa preferenser ges förslag på komponenter till en marknadskommunikationsmix som tar hänsyn till resurseffektivitet i marknadsföring av småskaliga producenter av ekologiska livsmedel. LÄS MER

  7. 5. THE FIRST MOMENT OF TRUTH - Why timing of in-store marketing matters

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Mimmie Blomberg; Jessica Wennerstein; [2012]
    Nyckelord :The Shopping Momentum effect; In-store Marketing; Communication Challenges; Retail Marketing;

    Sammanfattning : Retail managers of today face many and complex challenges on how and where to reach their customers. As of today, almost 70 % of all grocery shopping decisions are made in-store, which implies the store itself to be a fundamental area for communicating and influencing customers in course of making their shopping (Nordfält, 2012). LÄS MER