Sökning: "Ina Bergqvist"

Hittade 2 uppsatser innehållade orden Ina Bergqvist.

1. 1. How to increase flow efficiency in sales processes

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Ina Bergqvist; Lisa Grönblad; [2013]
   Nyckelord :Lean; Flow efficiency; Sales processes; Customer value;

   Sammanfattning : The aim of this thesis is to study and explain how global telecommunications equipment companies can increase flow efficiency in their internal sales processes by using the management concept lean. Rapid technological development in combination with increased international competition in the last decades has put more pressure on efficient sales processes and embracing customer value. LÄS MER

3. 2. Varumärkesutvidgningar för Personliga varumärken vs. Företagsvarumärken - Same same, but different

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ina Bergqvist; Jessica Mansourati; [2012]
   Nyckelord :Brand extension; Personal brand; Corporate brand; Perceived fit;

   Sammanfattning : Today, branding is not a phenomenon but rather a prerequisite for a brand to be able to both survive and grow stronger. During the last couple of years, personal branding has come to be an established term, just like corporate branding. LÄS MER