Sökning: "Inbound Innovation"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden Inbound Innovation.

  1. 1. Managing knowledge and innovation as a startup : A study on how Swedish tech startups work with knowledge management in order to utilize inbound open innovation

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Disa Holm; Rebecca Hemzelius Fransson; [2023]
    Nyckelord :Tech startup; Knowledge Management; Inbound Open Innovation; Knowledge Management Systems; Interdepartmental Connectedness; Strategic Human Resource Management; Managerial Practices;

    Sammanfattning : Swedish tech startups are at the forefront of innovation and growth. Startups however often face challenges in knowledge management, due to their fast paced growth. The purpose of this study is to explore how Swedish tech startups work with knowledge management in order to utilize inbound open innovation across a company. LÄS MER

  3. 2. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Lisa Svensson; Sanna Eriksson; [2022]
    Nyckelord :Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

    Sammanfattning : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. LÄS MER

  4. 3. Walking the tightrope of Open Innovation- A study of barriers and the individual’s behaviour in the transition phase

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ragnhild Jonasdottir; Marc Flachmann; [2020]
    Nyckelord :Open innovation; inbound open innovation; front-end; back-end; transition phase; barriers; barrier dimensions; individual coping behaviour; power and politics; Business and Economics;

    Sammanfattning : The open innovation process is complex and requires adoption throughout to be successful and much has been accounted for in the initial stages, the front-end. However, research calls for a better understanding of the back-end, meaning the downstream activities of the organisation. LÄS MER

  5. 4. The influence of design agencies (as a form of inbound open innovation) on organisational learning

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Francesca Severoni; Natalie Muldoon; [2019]
    Nyckelord :open innovation; design agencies; design thinking; organisational learning; barriers to organisational learning; Business and Economics;

    Sammanfattning : This thesis investigates the under-researched relationship between open innovation (OI) and organisational learning (OL). It addresses questions on how design agencies (DAs) (as a form of inbound OI) influence their client company’s OL process. LÄS MER

  7. 5. The Swedish SMEs’ road to sustainable innovation : A qualitative multiple case study on how Swedish SMEs use, and can use, open innovation to promote innovative sustainability initiatives

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Sofia Carlsson; Nikita Ekman; [2019]
    Nyckelord :Sustainability; open innovation; SMEs; sustainable innovation; resources;

    Sammanfattning : Background: 20% of the world's population is responsible for about 80% of the life-cycle impacts of consumption and the per-capita footprint of developed countries is at least double than that of developing countries. This is why there is an urgent need for companies in industrialized countries to find more sustainable production methods and encourage sustainable consumption. LÄS MER