Sökning: "Incremental response modeling"

Hittade 1 uppsats innehållade orden Incremental response modeling.

  1. 1. Inkrementell responsanalys : Vilka kunder bör väljas vid riktad marknadsföring?

    Kandidat-uppsats, Statistik; Filosofiska fakulteten

    Författare :Jonas Karlsson; Roger Karlsson; [2013]
    Nyckelord :Incremental response modeling; uplift modeling; database marketing; Net information value; Lasso regression; Bayesian logistic regression; decision trees; logistic regression;

    Sammanfattning : If customers respond differently to a campaign, it is worthwhile to find those customers who respond most positively and direct the campaign towards them. This can be done by using so called incremental response analysis where respondents from a campaign are compared with respondents from a control group. LÄS MER