Sökning: "Incremental response modeling"
Hittade 1 uppsats innehållade orden Incremental response modeling.
1. Inkrementell responsanalys : Vilka kunder bör väljas vid riktad marknadsföring?
Kandidat-uppsats, Statistik; Filosofiska fakultetenSammanfattning : If customers respond differently to a campaign, it is worthwhile to find those customers who respond most positively and direct the campaign towards them. This can be done by using so called incremental response analysis where respondents from a campaign are compared with respondents from a control group. LÄS MER
Resultatsidor:
1