Sökning: "Indra Andersson"

Hittade 2 uppsatser innehållade orden Indra Andersson.

1. 1. The role of performance management systems in managing tensions in a servitisation setting - The case of a multinational manufacturing company

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Carl Hampus Ekeroth; Indra Andersson Santiago; [2013]
   Nyckelord :Servitisation; Performance management systems; Tensions;

   Sammanfattning : As a result of increased global competition and falling industry profitability, Western multinational manufacturing companies are increasingly adding value to their market offer by adding after-sales services to their product portfolio, a phenomenon commonly referred to as 'servitisation'. This thesis explores the organisational tensions in integrating multinational companies in a servitisation setting, by conducting an in-depth case study at a Swedish multinational manufacturing company. LÄS MER

3. 2. PRODUKTINKONGRUENS: Vad som händer när en produkt i en produktkategori med negativ klang ges ett positivt attribut

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Indra Andersson; Charlotta Storckenfeldt; [2010]
   Nyckelord :Incongruence; brand extension; Product Development; Organic Products;

   Sammanfattning : Product development is essential for all companies that want to survive in competitive markets regardless of the characteristics of the product that the company sells. Companies that sell products within product categories which can be seen as bad, also need to develop their products in order to remain competitive. LÄS MER