Sökning: "Industrial Branding"

Visar resultat 1 - 5 av 62 uppsatser innehållade orden Industrial Branding.

1. 1. Competitive cities and architecture. : A case study of Malmo, Sweden

   Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

   Författare :Nathan Frank Ó Néill; [2023]
   Nyckelord :Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

   Sammanfattning : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. LÄS MER

3. 2. Assembling Paint, Parties and Toxins

   Master-uppsats, Lunds universitet/Avdelningen för etnologi

   Författare :Mina Planting Mollaoglu; [2023]
   Nyckelord :Malmö; Sofielund; cultural sound zone; municipality policy; culture; urban planning; built environment; industry; graffiti; associations; community culture; cultural analysis; materialism; assemblage; tactics; space; terrain vague.; Cultural Sciences;

   Sammanfattning : Over the last decade, Swedish cities like Stockholm and Gothenburg have seen a decline in cultural events due to noise complaints, unsuitable locations, and changing demographics. Malmö, facing similar issues amid urban growth, introduced a 2021 planning program for the Sofielund industrial district, featuring a "cultural sound zone" to support cultural activities. LÄS MER

4. 3. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Luyao Wang; Jonas Lundquist; [2022]
   Nyckelord :Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

   Sammanfattning : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. LÄS MER

5. 4. Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Emma Olsén; [2021]
   Nyckelord :Industrial Design Engineering; User-Centered Design; User Interface; Website Design; Branding; Rebranding; Redesign; Graphic Profile; Interaction Design; Teknisk Design; Användarcentrerad Design; Användargränssnitt; Hemsidedesign; Webbdesign; Varumärkesdesign; Redesign; Grafisk Profil; Interaktionsdesign;

   Sammanfattning : The project that is presented in this report is the result of a master thesis for the Industrial Design Engineering programme at Luleå University of Technology. The project was conducted towards and together with the company Leosol during the fall of 2020. LÄS MER

7. 5. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

   Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Författare :Jonatan Moen; Magdalena Woodhouse; [2021]
   Nyckelord :Customer value; Employer attractiveness; Employer branding;

   Sammanfattning : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. LÄS MER