Sökning: "Industrial Business to Business Marketing"

Visar resultat 1 - 5 av 72 uppsatser innehållade orden Industrial Business to Business Marketing.

  1. 1. Consideration of National Culture in B2B Supply Chains : What national cultural factors are considered in supply chain management by companies in practice and what are their relations?

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Romy Brand; [2019]
    Nyckelord :national culture; culture; B2B; business-to-business; marketing; industrial marketing; SCM; SC; supply chain management; supply chain;

    Sammanfattning : Anderson, et al. (1994) have outlined the importance of bilateral relationships in business-to-business (B2B) marketing environments and thus the understanding of the business network context within which they are embedded. LÄS MER

  2. 2. Exploring brand identity practice in video game start-ups : Industrial Marketing

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Andreas Harding; [2019]
    Nyckelord :Brand Identity; Corporate brand; Corporate identity; Corporate brand identity; Company brand; Start-ups; Strategic brand management.;

    Sammanfattning : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. LÄS MER

  3. 3. Triadic relationships : - A case study on relationship initiation in triadic settings

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Rasmus Sjögren; Rômulo Viana; [2019]
    Nyckelord :Relationship initiation; triadic settings; relationships; B2B relationships; conceptual model; industrial marketing and purchasing; business-to-business marketing.;

    Sammanfattning : This study addresses the rationale of using partners in relationship initiation with potential buyers and how relationship initiation takes place in triadic settings. As the authors have identified relationship initiation as an under-researched area, further research in this field is needed in order to enhance knowledge regarding the use of partners in the relationship initiation with potential buyers. LÄS MER

  4. 4. Introducing a central receiver system for industrial high-temperature process heat applications : A techno-economic case study of a large-scale CST plant system in a South African manganese sinter plant

    Master-uppsats, KTH/Kraft- och värmeteknologi; KTH/Kraft- och värmeteknologi

    Författare :Maria Hallberg; Elin Hallme; [2019]
    Nyckelord :Solar energy; concentrating solar thermal; CST; central receiver system; CR; HelioPod; high-temperature process heat; manganese; business case; Solenergi; koncentrerad termisk solvärme; CST; soltorn; HelioPod; högtempererad processvärme; mangan; affärsmodell;

    Sammanfattning : The objective of this thesis was to investigate the potential for introducing a concentrating solar thermal (CST) central receiver plant system based on flexible heliostats - HelioPods - to provide high-temperature process heat in industrial applications. A CST plant system was designed in MATLAB, optically simulated for three design days in the ray-tracing software Tonatiuh and further analyzed in MATLAB by interpolating the results for each hour of the year. LÄS MER

  5. 5. The Challenges of a B2B Market Entry within the Automotive Industry

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Författare :Zacharias Rudberg; Oscar Sandelin; [2019]
    Nyckelord :Strategy Implementation; Market Theory; Strategy; Industrial Business to Business Marketing; Motor Vehicle Industry; Assembly Tools; Market Entry; Customer Relations; Organizational Alignment; Market Strategy; Marketing Organization; Strategiimplementering; Marknadsteori; Strategi; Industriell Business to Business Marknadsföring; Bilindustrin; Monteringsverktyg; Marknadsingång; Kundrelationer; Organisatorisk samstämmighet; Marknadsstrategi; Marknadsorganisation;

    Sammanfattning : This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. LÄS MER