Sökning: "Industrial Business to Business Marketing"
Visar resultat 1 - 5 av 72 uppsatser innehållade orden Industrial Business to Business Marketing.
1. Consideration of National Culture in B2B Supply Chains : What national cultural factors are considered in supply chain management by companies in practice and what are their relations?Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)
Sammanfattning : Anderson, et al. (1994) have outlined the importance of bilateral relationships in business-to-business (B2B) marketing environments and thus the understanding of the business network context within which they are embedded. LÄS MER
- Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle
Sammanfattning : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. LÄS MER
- Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen
Sammanfattning : This study addresses the rationale of using partners in relationship initiation with potential buyers and how relationship initiation takes place in triadic settings. As the authors have identified relationship initiation as an under-researched area, further research in this field is needed in order to enhance knowledge regarding the use of partners in the relationship initiation with potential buyers. LÄS MER
4. Introducing a central receiver system for industrial high-temperature process heat applications : A techno-economic case study of a large-scale CST plant system in a South African manganese sinter plantMaster-uppsats, KTH/Kraft- och värmeteknologi; KTH/Kraft- och värmeteknologi
Sammanfattning : The objective of this thesis was to investigate the potential for introducing a concentrating solar thermal (CST) central receiver plant system based on flexible heliostats - HelioPods - to provide high-temperature process heat in industrial applications. A CST plant system was designed in MATLAB, optically simulated for three design days in the ray-tracing software Tonatiuh and further analyzed in MATLAB by interpolating the results for each hour of the year. LÄS MER
- Master-uppsats, KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)
Sammanfattning : This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. LÄS MER