Sökning: "Industrial Business to Business Marketing"

Visar resultat 11 - 15 av 83 uppsatser innehållade orden Industrial Business to Business Marketing.

1. 11. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Estelle Larrouquet; Alexia Groga-Bada; [2020]
   Nyckelord :;

   Sammanfattning : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. LÄS MER

3. 12. Enabling the Computation of Marketing ROI Through Technical and Organizational Changes : A Case Study

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Sandra Järkeborn; Vera Werner; [2020]
   Nyckelord :B2B Marketing; Industrial Marketing; Return on Marketing Investments; Marketing ROI; Marketing Efficiency; Sales-Marketing Interface; SMI; B2B Marknadsföring; Industriell Marknadsföring; Investeringsavkastning för Marknadsflring; Marknadsföringseffektivitet; Sälj-Marknadsföringsgränssnitt;

   Sammanfattning : With the value of initiating contact or a relationship being intangible, marketing departments are currently struggling to prove their contribution to the business. Evaluating the efficiency of B2B marketing investments has been proven hard, and the prerequisites for doing so are many. LÄS MER

4. 13. Konsten att sälja en plats : En fallstudie om Karlskoga kommuns platsmarknadsföring

   Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Författare :Johan Almqvist; Anton Nilsson; [2020]
   Nyckelord :platsmarknadsfröing; inkluderande platsmarknadsföring; postpolitik; entreprenörsstad;

   Sammanfattning : I takt med övergången från industrisamhälle till kunskapssamhälle förändrades platsmarknadsföringens praktik. Faktorer som ökad globalisering och större rörlighet av varor och tjänster har lett till en ny konkurrenssituation länder, städer, regioner och kommuner emellan. LÄS MER

5. 14. Policies and Guidelines in B2B Social Media Marketing : A Qualitative Study

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ellinor Karlsson; Linnéa Wallberg; Rebecka Tudorache; [2020]
   Nyckelord :Social Media; Social Media Marketing; Social Media Policies; Social Media Guidelines; Social Media Risk Management; Social Media Risks; Business-to-Business B2B ; B2B Social Media Marketing;

   Sammanfattning : This qualitative study focuses on how social media policies and guidelines are used in practice within nine different Swedish industrial B2B companies. This study identifies their social media policies and guidelines in order to examine its content and investigates how the participating companies use their social media policies and guidelines in their marketing activities according to the interviewees. LÄS MER

7. 15. Consideration of National Culture in B2B Supply Chains : What national cultural factors are considered in supply chain management by companies in practice and what are their relations?

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Romy Brand; [2019]
   Nyckelord :national culture; culture; B2B; business-to-business; marketing; industrial marketing; SCM; SC; supply chain management; supply chain;

   Sammanfattning : Anderson, et al. (1994) have outlined the importance of bilateral relationships in business-to-business (B2B) marketing environments and thus the understanding of the business network context within which they are embedded. LÄS MER