Sökning: "Industrial Business to Business Marketing"

Visar resultat 6 - 10 av 83 uppsatser innehållade orden Industrial Business to Business Marketing.

1. 6. Key components of building customer trust in the space industry : An investigation of the future of satellite applications

   Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Industriell teknik; Uppsala universitet/Institutet för rymdfysik, Uppsalaavdelningen

   Författare :Josefine Nittler; Mattias Ahlsén; [2021]
   Nyckelord :School of Entrepreneurship; space; space industry; satellite; application; artificial intelligence; AI; trust; B2B; industrial marketing; explorative case study; SpaceCloud; Unibap; Entreprenörskolan; rymd; rymdindustri; satellit; applikation; artificiell intelligens; AI; förtroende; B2B; industriell marknadsföring; explorativ fallstudie; SpaceCloud; Unibap;

   Sammanfattning : This study is an empirical case study of the Swedish space- and automation company Unibap AB about how to build trust in the space industry. The space industry is distinctive in the way that space missions are at high stakes because of the high costs and the fact that the technology can not be modified after launch. LÄS MER

3. 7. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

   Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
   Nyckelord :Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

   Sammanfattning : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. LÄS MER

4. 8. Ett nytt affärslandskap B2B? : En kvalitativ flerfallstudie om hur övergången till digitalt arbete på distans har en inverkan på säljarens nykundsbearbetning och förmåga att etablera kundrelationer

   Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Vincent Asp; André Nilsson; [2021]
   Nyckelord :B2B; Buyer-seller relationships; Customer acquisition; Sales process; Digitalization; Covid-19; B2B; Kundrelationer; Nykundsbearbetning; Försäljningsprocess; Digitalisering; Covid-19;

   Sammanfattning : Bakgrund: Den industriella marknadsföringen kännetecknas av djupa kundrelationer, där affärer ofta karaktäriseras av långa säljprocesser som innefattar åtskilliga interaktioner med flertalet aktörer involverade. Denna försäljning har blivit allt mer relationsorienterad där kundens behov, värde och önskemål sätts i fokus. LÄS MER

5. 9. The Interconnectedness of Relationships for a Propulsion and Maneuvering System : A case study with a supplier network perspective in the maritime industry

   Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Johan Grönberg; [2021]
   Nyckelord :management; business networks; industrial marketing; relationship marketing; value-drivers; connectedness;

   Sammanfattning : The purpose of this case study is to understand how actors interact from a supplier perspective within the marine business, discuss what the findings are implying, and develop a marketing strategy for a propulsion and maneuvering system. Industrial marketing is an essential activity for companies to delivering and managing value to their stakeholders. LÄS MER

7. 10. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
   Nyckelord :Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

   Sammanfattning : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. LÄS MER