Sökning: "Industrial Buying Behavior"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden Industrial Buying Behavior.

  1. 1. Life cycle cost analysis as a tool for industrial sales: lessons from two industries in India Subcon

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :P USHANI CHATHURANGA SANDEEPANI JAYASIRI FERNANDO; ANGODA L PIYANKARA JAYADEWA GUNARATHNA; [2022]
    Nyckelord :LCCA; Sales Process; Industrial Sales; Industrial Buyer Behavior; Internal Customer; Sales Function; Sales Tools;

    Sammanfattning : Industrial selling is considered to be one of the highly challenging tasks and sales personnel are exploring new strategies and tools to stay ahead of the competition to achieve organizational objectives. The study has focused on adding to the academic knowledge of the use of an innovative and creative sales tool to enhance the performance of the function. LÄS MER

  3. 2. Människan och våglänken : Fem fallstudier om industriellt köpbeteende i svensk skogsindustri

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Ludvig Flohr; [2018]
    Nyckelord :;

    Sammanfattning : Industrial buying behavior can be described as the process that occurs when an organization discovers a need until the product or service is ordered. Understanding of the customers buying behavior is a crucial factor in the increasingly competitive business environment and can provide many benefits in a marketing perspective. LÄS MER

  4. 3. Creating a customer-oriented distribution offer in the business-to-business market

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Caroline Granfors Wellemets; Mikaela Sturén; [2018]
    Nyckelord :Business-to-business; Customer-oriented; Delivery chain; Delivery service; Delivery service elements; Distribution channel; Mature industry; Technology and Engineering;

    Sammanfattning : Problem description: Mature industrial enterprises stand before the challenge of developing strategies and competitive advantage through their logistics services. The business development within logistics and distribution services is fast and rapidly changing as the customer experience is becoming increasingly important and the additional services are becoming an integrated part of the product offering. LÄS MER

  5. 4. Industrial Buying Behavior in the Waste-to-Energy Market : A Case Study in Germany

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Lars Hendrik Klinkmann; [2016]
    Nyckelord :Industrial Buying Behavior; Waste-to-Energy;

    Sammanfattning : Abstract Waste-to-Energy power generation describes the process of incinerating solid waste. The produced heat is used to drive a power generation unit generating electric energy or for direct district heating. Waste-to-Energy is a viable method to treat solid waste and to produce energy. LÄS MER

  7. 5. Hur tillverkande företag med distributörer kan förbättra sin marknadsföring av standardiserade produkter : En fallstudie inom ABB Low Voltage Products

    Master-uppsats, KTH/Industriell marknadsföring

    Författare :Alexander Karlsson; Martin Hedengren; [2015]
    Nyckelord :industrial marketing; industrial buying behavior; commodities; industrial distributors; industriell marknadsföring; industriellt köpbeteende; standardiserade produkter; industriella distributörer;

    Sammanfattning : Marknaden för industriella distributörer har upplevt stora förändringar under de senaste decennierna. Trots att industribolag nu har större möjligheter att sälja direkt via internet har distributörerna generellt sett stärkt sin position av flera anledningar. LÄS MER