Sökning: "Industrial Buying Behaviour"

Hittade 3 uppsatser innehållade orden Industrial Buying Behaviour.

  1. 1. Sustainability Impact Validation in the Early Stage of Digital Service Innovation : A Case Study of Digital Mobility Startup

    Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Athira Rajan; Rona Fajar Imansyah; [2021]
    Nyckelord :;

    Sammanfattning : The current business world and customer buying behaviour are strongly considering the environmental, social and economic impact. Several countries have come forward with sustainability visions and policies across all sectors which makes sustainability a mandatory requirement for all organizations including startups. LÄS MER

  3. 2. Justifying high price with Total Cost of Ownership awerness - possible or not on the Asian market?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Anna Nilsson; [2007]
    Nyckelord :Buying behaviour; Total Cost of Ownership; Cost-drivers Cultural aspects; Relationship; Long-term thinking; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Purpose: The aim with the report is to investigate if the South East Asian customer on the food processing market base their investments on Total Cost of Ownership and if so, which are the cost drivers considered most vital. Moreover, do these cost-drivers diverge from the perception FP Ltd has, and if so, can a Total Cost of Ownership-model help to achieve a mutual understanding? Methodology: First a descriptive approach will be taken, identifying FP Ltd’s employers’ perception on how to meet the customer. LÄS MER

  4. 3. What Influences B2B Buying Behaviour? : An empirical study of Fläkt Woods and its customers

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Elina Lejon; Linda-Marie Wahlund; Jennie Berggren; [2005]
    Nyckelord :Fläkt Woods; Business to Business marketing; B2B; Customer research; the 4 P s; Customer value;

    Sammanfattning : This study has been conducted in cooperation with Fläkt Woods, an industrial supplier of ventilation systems. The study only concerned chilled beams which are an explicit group of ventilation products within Fläkt Woods’ product portfolio. LÄS MER