Sökning: "Industrial marketing strategy"

Visar resultat 1 - 5 av 47 uppsatser innehållade orden Industrial marketing strategy.

  1. 1. Social media marketing : En fallstudie på Steam Hotel och Sunlight

    Kandidat-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Isa Cicoletti; Jessica Wretling; [2023]
    Nyckelord :Social media; marketing; industrial history; hotel; interaction; Sociala medier; marknadsföring; industrihistoria; hotell; interaktion;

    Sammanfattning : In this study two spa-hotels with an industrial history have been studied. The purpose of the study is to examine how industrial cool-hotels use social media marketing to reach out to their customers and what kind of information/advertising is communicated. The study was conducted as a qualitative content analysis with a deductive coding scheme. LÄS MER

  3. 2. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Luyao Wang; Jonas Lundquist; [2022]
    Nyckelord :Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

    Sammanfattning : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. LÄS MER

  4. 3. Capturing the Digital Era: Utilizing Digital Technologies to Strengthen Marketing and Communication -A multiple case study of eight Swedish international industrial organizations

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carl Eklund; Tobias Brandt; [2021-06-28]
    Nyckelord :;

    Sammanfattning : Recent technological developments during the 21st century has enabled organizations to meet its customers in new ways, giving birth to the concept of digital marketing and communication. Digital marketing and communication activities have for a long period of time been a central part of B2C-organizations marketing strategy. LÄS MER

  5. 4. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
    Nyckelord :Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

    Sammanfattning : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. LÄS MER

  7. 5. AI adaption in digital marketing : An investigation on marketers’ expectations from AI, and the applicable knowledge on search engine marketing.

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :George Iskef; [2021]
    Nyckelord :AI adaption; AI adaptation to marketing; Search engine marketing;

    Sammanfattning : Abstract The following research conceptualizes the applicability of AI in search engine marketing. Following a rigorous investigation on professionals’ opinions, the investigation regards their perceptual understanding of the applicable AI practices and the required level of interrelated knowledge to technical applicability for a more successful marketing strategy. LÄS MER