Sökning: "Industriell Business to Business Marknadsföring"

Visar resultat 1 - 5 av 54 uppsatser innehållade orden Industriell Business to Business Marknadsföring.

  1. 1. Utveckling av marknader för avfallsbaserade resurser : En fallstudie på återanvändning av komplexa avfallsströmmar ur ett värdekedjeperspektiv

    Master-uppsats, Linköpings universitet/Industriell miljöteknik; Linköpings universitet/Industriell miljöteknik

    Författare :Elsa Bertils; Herman Elvingson; [2019]
    Nyckelord :waste; markets; market regulation; reuse; recycling; resource efficiency; value chain; sludge; bottom ash; slag; organic fertilizer; waste policy; policy; avfall; marknader; återvinning; återanvändning; resurseffektivitet; värdekedja; rötslam; biogödsel; slaggrus; bottenaska; Revaq; SPCR 120; handel; avfallslagstiftning; styrmedel; styrning;

    Sammanfattning : Immense amounts of waste are generated daily by our society, and the management of these streams is a critical societal function. Part of this work is reusing and recycling materials with attractive properties, which is also an imperative step towards circular material flows. LÄS MER

  2. 2. The Challenges of a B2B Market Entry within the Automotive Industry

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Författare :Zacharias Rudberg; Oscar Sandelin; [2019]
    Nyckelord :Strategy Implementation; Market Theory; Strategy; Industrial Business to Business Marketing; Motor Vehicle Industry; Assembly Tools; Market Entry; Customer Relations; Organizational Alignment; Market Strategy; Marketing Organization; Strategiimplementering; Marknadsteori; Strategi; Industriell Business to Business Marknadsföring; Bilindustrin; Monteringsverktyg; Marknadsingång; Kundrelationer; Organisatorisk samstämmighet; Marknadsstrategi; Marknadsorganisation;

    Sammanfattning : This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. LÄS MER

  3. 3. An Evaluation of the Marketing Process in B2B and B2C Startups

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Författare :Farzana Madosh; Betty Ålander; [2019]
    Nyckelord :Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

    Sammanfattning : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. LÄS MER

  4. 4. E-handelns roll inom industriell marknadsföring : En fallstudie på Stena Components Nybro AB

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Rebecka Blom; Ebba Douglas; Cathrine Johansson; [2019]
    Nyckelord :Digitalisering; e-handel; kundrelationer; tillgänglighet; servicekvalitet.;

    Sammanfattning : Title: The role of e-commerce in industrial marketing: a case study of Stena Components Nybro AB Writers: Rebecka Blom, Ebba Douglas and Cathrine Johansson Mentor: Leif Rytting Examiner: Richard Afriyie Owusu Course: 2FE77E Business Administration III - Marketing, Bachelor degree project Purpose The purpose of this study is to analyze and clarify the importance of e-commerce regarding to service experiences and accessibility. The industrial sector stands in the center of the study and its importance of maintaining and strengthening existing customer relations. LÄS MER

  5. 5. The importance of supplier information quality in purchasing of transport services

    Master-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap; KTH/Industriell ekonomi och organisation (Inst.)

    Författare :PYGMALION-ALEXANDROS GORDOS; JONAS BULOVAS; [2018]
    Nyckelord :supply chain integration; purchasing performance; transport services; information infrastructure; supplier data quality; assessment framework; total cost of ownership; leverantörskejda integration; inköpseffektivitet; transporttjänster; informationsinfrastruktur; leverantörsdatakvalitet; bedömningsmall; totalkostnaden för ägande;

    Sammanfattning : An important prerequisite for successful supply chain integration is the ability to convert data into information combined with structured storing and sharing processes. The purpose of this master thesis is to investigate potential relation between supplier data quality and performance of purchasing of transport services. LÄS MER