Sökning: "Industriell Business to Business Marknadsföring"

Visar resultat 11 - 15 av 68 uppsatser innehållade orden Industriell Business to Business Marknadsföring.

1. 11. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Amanda Edlund; Evelynne Geiger; [2020]
   Nyckelord :Marketing strategies; steel manufacturer; value-added-sales; upgrading a customer; product-based; service-oriented; marketing; sales performance; communication.; Marknadsföringsstrategi; ståltillverkare; mervärdesförsäljning; uppgradering av kund; produktbaserad; serviceorienterad; marknadsföring; försäljningsutveckling; kommunikation.;

   Sammanfattning : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. LÄS MER

3. 12. Utveckling av marknader för avfallsbaserade resurser : En fallstudie på återanvändning av komplexa avfallsströmmar ur ett värdekedjeperspektiv

   Master-uppsats, Linköpings universitet/Industriell miljöteknik

   Författare :Elsa Bertils; Herman Elvingson; [2019]
   Nyckelord :waste; markets; market regulation; reuse; recycling; resource efficiency; value chain; sludge; bottom ash; slag; organic fertilizer; waste policy; policy; avfall; marknader; återvinning; återanvändning; resurseffektivitet; värdekedja; rötslam; biogödsel; slaggrus; bottenaska; Revaq; SPCR 120; handel; avfallslagstiftning; styrmedel; styrning;

   Sammanfattning : Immense amounts of waste are generated daily by our society, and the management of these streams is a critical societal function. Part of this work is reusing and recycling materials with attractive properties, which is also an imperative step towards circular material flows. LÄS MER

4. 13. The Challenges of a B2B Market Entry within the Automotive Industry

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Zacharias Rudberg; Oscar Sandelin; [2019]
   Nyckelord :Strategy Implementation; Market Theory; Strategy; Industrial Business to Business Marketing; Motor Vehicle Industry; Assembly Tools; Market Entry; Customer Relations; Organizational Alignment; Market Strategy; Marketing Organization; Strategiimplementering; Marknadsteori; Strategi; Industriell Business to Business Marknadsföring; Bilindustrin; Monteringsverktyg; Marknadsingång; Kundrelationer; Organisatorisk samstämmighet; Marknadsstrategi; Marknadsorganisation;

   Sammanfattning : This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. LÄS MER

5. 14. An Evaluation of the Marketing Process in B2B and B2C Startups

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Farzana Madosh; Betty Ålander; [2019]
   Nyckelord :Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

   Sammanfattning : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. LÄS MER

7. 15. E-handelns roll inom industriell marknadsföring : En fallstudie på Stena Components Nybro AB

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Rebecka Blom; Ebba Douglas; Cathrine Johansson; [2019]
   Nyckelord :Digitalisering; e-handel; kundrelationer; tillgänglighet; servicekvalitet.;

   Sammanfattning : Title: The role of e-commerce in industrial marketing: a case study of Stena Components Nybro AB Writers: Rebecka Blom, Ebba Douglas and Cathrine Johansson Mentor: Leif Rytting Examiner: Richard Afriyie Owusu Course: 2FE77E Business Administration III - Marketing, Bachelor degree project Purpose The purpose of this study is to analyze and clarify the importance of e-commerce regarding to service experiences and accessibility. The industrial sector stands in the center of the study and its importance of maintaining and strengthening existing customer relations. LÄS MER