Sökning: "Industriell Business to Business Marknadsföring"

Visar resultat 16 - 20 av 68 uppsatser innehållade orden Industriell Business to Business Marknadsföring.

  1. 16. The importance of supplier information quality in purchasing of transport services

    Master-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap; KTH/Industriell ekonomi och organisation (Inst.)

    Författare :PYGMALION-ALEXANDROS GORDOS; JONAS BULOVAS; [2018]
    Nyckelord :supply chain integration; purchasing performance; transport services; information infrastructure; supplier data quality; assessment framework; total cost of ownership; leverantörskejda integration; inköpseffektivitet; transporttjänster; informationsinfrastruktur; leverantörsdatakvalitet; bedömningsmall; totalkostnaden för ägande;

    Sammanfattning : An important prerequisite for successful supply chain integration is the ability to convert data into information combined with structured storing and sharing processes. The purpose of this master thesis is to investigate potential relation between supplier data quality and performance of purchasing of transport services. LÄS MER

  3. 17. Innovation in Business to Business Payment Services: a contextual approach to future innovation

    Kandidat-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :David Jackson; [2018]
    Nyckelord :B2B; Business to Business; SME; Small to medium‐sized enterprises; Payment Services; Innovation; Needs analysis; Technology-Push Needs-Pull; Late Payments; United Kingdom;

    Sammanfattning : Payments take place every day in exchange for goods and services. There are a large variety of different methods which can be used to make a payment, and multiple scenarios in which payments take place. LÄS MER

  4. 18. Industrial investments' transformation and sustainability in Sweden

    Kandidat-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Ioannis Ntalianis; [2018]
    Nyckelord :Industrial investments; industrial change; sustainability; ICT; Swedish market;

    Sammanfattning : The purpose of this thesis is to examine if the sector of industrial investments has been transformed over the last decade and if so, in which ways this transformation has happened. Digitalization has changed the business environment in a revolutionary manner and this phenomenon needs to be explored since it is new and rapidly growing. LÄS MER

  5. 19. Implementing Digital Business Strategies : A study of the impact and application in the Medical Technology Industry

    Master-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Christofer Tärnell; [2018]
    Nyckelord :Digital Business Strategy; Business Model; Change Management; Medical Technology; Leadership; Competence; Innovation; Digital Disruption.; Digital affärsstrategi; affärsmodell; förändringsarbete; medicinteknik; ledarskap; kompetens; innovation; digital disruption.;

    Sammanfattning : Digital innovation is a key to solve problems of future healthcare. Medical Technology (MedTech) firms will have to employ successful digital business strategies (DBSs) to become innovative and increase the efficiency to solve the problems in healthcare. This thesis aims to outline important aspects when employing a DBS in a MedTech firm. LÄS MER

  7. 20. Enhancing the Value Proposition of Live Esports Consumption with AI Technology

    Master-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Marcus Larsson; [2018]
    Nyckelord :AI; Consumer Value; DotA 2; Esports; MSSC; Neural Networks; PERFA; Value Proposition; AI; DotA 2; E-sport; MSSC; Neurala Nätverk; PERFA; Värdeerbjudande;

    Sammanfattning : When a company includes a new technology or innovation into their value proposition, customers may perceive it as an enhancement or deterioration. This phenomenon was explored in this study with a case study of a present case in the esports industry. LÄS MER