Sökning: "Industriell Business to Business Marknadsföring"

Visar resultat 6 - 10 av 68 uppsatser innehållade orden Industriell Business to Business Marknadsföring.

1. 6. Accelerating the Transition to Sustainability : Identifying Drivers and Barriers

   Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

   Författare :Hannes Kristofersson; Victor Wadstein; [2021]
   Nyckelord :Sustainability; Sustainable Development; Corporate Sustainability; Change Management; Transition Management; Business transition; Business Transition Management; Hållbarhet; Hållbar utveckling; Hållbar affärsutveckling; Transition Management; Förändringsledning; Företagsförändring; Business Transition Management;

   Sammanfattning : As corporations have attained an increasing focus in the sustainability debate, so have the expectations of their sustainability performance. Rather than having a sole focus on an ad hoc mix of philanthropic actions, researchers now begin to call for businesses to recognize their role in broader societal sustainability challenges. LÄS MER

3. 7. Key components of building customer trust in the space industry : An investigation of the future of satellite applications

   Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Industriell teknik; Uppsala universitet/Institutet för rymdfysik, Uppsalaavdelningen

   Författare :Josefine Nittler; Mattias Ahlsén; [2021]
   Nyckelord :School of Entrepreneurship; space; space industry; satellite; application; artificial intelligence; AI; trust; B2B; industrial marketing; explorative case study; SpaceCloud; Unibap; Entreprenörskolan; rymd; rymdindustri; satellit; applikation; artificiell intelligens; AI; förtroende; B2B; industriell marknadsföring; explorativ fallstudie; SpaceCloud; Unibap;

   Sammanfattning : This study is an empirical case study of the Swedish space- and automation company Unibap AB about how to build trust in the space industry. The space industry is distinctive in the way that space missions are at high stakes because of the high costs and the fact that the technology can not be modified after launch. LÄS MER

4. 8. Digital profilering av lyxvarumärken inom retail : Uppbyggnad av en exklusiv kundupplevelse i en digital kontext

   Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Hanna Håkansson; Karin Victorin; [2021]
   Nyckelord :företagsekonomi; strategi; marknadsföring; varumärkesprofilering; lyxvarumärken; retail; digital;

   Sammanfattning : Title: Digital profiling of luxury brands within retail Digital sales in retail have increased significantly over the past decade and the trend has accelerated as a result of the current Covid-19 pandemic. Motives for luxury consumption are often described as the symbolic desire to achieve a certain status, success and identification. LÄS MER

5. 9. Varför internationell marknadsföring : En studie om internationella marknadsföringsstudenters motivationer bakom deras programval 

   Kandidat-uppsats, Mälardalens högskola/Industriell ekonomi och organisation

   Författare :Dominic Mills; Maximilian D´Alessandro; [2020]
   Nyckelord :Motivation; students; consumer behaviour; hedonism; utilitarism; intrinsic motivation; extrinsic motivation;

   Sammanfattning : Abstract   Date:                           2020/06/02   Level:                          Bachelor thesis in Business Administration, 15 cr   Institution:                  School of Business, Society and Engineering, Mälardalen University Authors:                      D’alessandro Maximillian            &       Mills Dominic                            (1995/02/11)                                                    (1998/09/26)   Title:                            Why international marketing? - A study on the underlying motivational factors behind international marketing students choice of higher education   Tutor:                          Andreas Pajuvirta   Keywords:                   Motivation, students, consumer behaviour, hedonism, utilitarism, intrinsic motivation, extrinsic motivation   Research question:      Which motivational factors affect students when choosing the international marketing programmes in Sweden?   Purpose:                     The aim of this study is to contribute to a greater understanding of the existing, limited research regarding the motivational factors behind international marketing students choice of course. Furthermore, the study aims to create a holistic view of what motivational factors affect international marketing students when choosing their course. LÄS MER

7. 10. Enabling the Computation of Marketing ROI Through Technical and Organizational Changes : A Case Study

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Sandra Järkeborn; Vera Werner; [2020]
   Nyckelord :B2B Marketing; Industrial Marketing; Return on Marketing Investments; Marketing ROI; Marketing Efficiency; Sales-Marketing Interface; SMI; B2B Marknadsföring; Industriell Marknadsföring; Investeringsavkastning för Marknadsflring; Marknadsföringseffektivitet; Sälj-Marknadsföringsgränssnitt;

   Sammanfattning : With the value of initiating contact or a relationship being intangible, marketing departments are currently struggling to prove their contribution to the business. Evaluating the efficiency of B2B marketing investments has been proven hard, and the prerequisites for doing so are many. LÄS MER