Sökning: "Industriell ekonomi marknadsföring"

Visar resultat 1 - 5 av 49 uppsatser innehållade orden Industriell ekonomi marknadsföring.

  1. 1. Påverkas småsparare av socialt inflytande vid investeringsbeslut?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Gustav Eisner; Jonathan Krabbe; [2022-10-21]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  3. 2. Instagram Content Publishing and Its Effect on Stock Prices for Swedish Firms : A multiple case study on the economic effect of social media publishing for firms

    Uppsats för yrkesexamina på avancerad nivå, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Edwin Carlsson; Niklas Ek; [2022]
    Nyckelord :stock prices; social media; synthetic control group; Instagram; aktie-pris; social media; syntetisk kontrollgrupp; Instagram;

    Sammanfattning : Background. Instagram as a social media platform is used by firms as both a com- munication, marketing and promotion tool. In analyses of firms on Twitter, several authors have found connections between positive changes in stock returns and posts on Twitter regarding the firm, both from and about the firm. LÄS MER

  4. 3. Accelerating the Transition to Sustainability : Identifying Drivers and Barriers

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Hannes Kristofersson; Victor Wadstein; [2021]
    Nyckelord :Sustainability; Sustainable Development; Corporate Sustainability; Change Management; Transition Management; Business transition; Business Transition Management; Hållbarhet; Hållbar utveckling; Hållbar affärsutveckling; Transition Management; Förändringsledning; Företagsförändring; Business Transition Management;

    Sammanfattning : As corporations have attained an increasing focus in the sustainability debate, so have the expectations of their sustainability performance. Rather than having a sole focus on an ad hoc mix of philanthropic actions, researchers now begin to call for businesses to recognize their role in broader societal sustainability challenges. LÄS MER

  5. 4. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Clara Lorenius Andrén; Isabella Rambert; [2020]
    Nyckelord :Circular Economy; Customer Loyalty; Customer Satisfaction; Green Marketing; Environmental Attitude; Environmental Engagement; Online Marketplaces; Peer to Peer Marketplace Platforms; Pre-owned Items; Sustainability Communication; Cirkulär Ekonomi; Kundlojalitet; Kundnöjdhet; Grön Marknadsföring; Miljöattityd; Miljöengagemang; Webbaserade Handelsplatser; Peer to Peer Marknadsplattformar; Begagnade Varor; Hållbarhetskommunikation;

    Sammanfattning : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. LÄS MER

  7. 5. Varför internationell marknadsföring : En studie om internationella marknadsföringsstudenters motivationer bakom deras programval 

    Kandidat-uppsats, Mälardalens högskola/Industriell ekonomi och organisation

    Författare :Dominic Mills; Maximilian D´Alessandro; [2020]
    Nyckelord :Motivation; students; consumer behaviour; hedonism; utilitarism; intrinsic motivation; extrinsic motivation;

    Sammanfattning : Abstract   Date:                           2020/06/02   Level:                          Bachelor thesis in Business Administration, 15 cr   Institution:                  School of Business, Society and Engineering, Mälardalen University Authors:                      D’alessandro Maximillian            &       Mills Dominic                            (1995/02/11)                                                    (1998/09/26)   Title:                            Why international marketing? - A study on the underlying motivational factors behind international marketing students choice of higher education   Tutor:                          Andreas Pajuvirta   Keywords:                   Motivation, students, consumer behaviour, hedonism, utilitarism, intrinsic motivation, extrinsic motivation   Research question:      Which motivational factors affect students when choosing the international marketing programmes in Sweden?   Purpose:                     The aim of this study is to contribute to a greater understanding of the existing, limited research regarding the motivational factors behind international marketing students choice of course. Furthermore, the study aims to create a holistic view of what motivational factors affect international marketing students when choosing their course. LÄS MER