Sökning: "Industry Dominant Logic"

Visar resultat 1 - 5 av 30 uppsatser innehållade orden Industry Dominant Logic.

  1. 1. Money-Maker or World Saviour? : Compromising Logics to Manage Sustainability in Banking

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Annelie André; Molly Larson; [2019]
    Nyckelord :Institutional Logics; Multiple Logics; Sustainability; Compromising Strategy; Micro Perspective; Rhetorical Strategies; Legitimacy; Banking;

    Sammanfattning : With the increasing demands of engaging in sustainability, the financial industry’s dominating market logic is currently being challenged. Banks are therefore experiencing demands to manage and legitimize sustainability, identified as containing both a market- and social logic, into a profit driven context. LÄS MER

  2. 2. Network-Dominant Logic: A Discourse Analysis on the Changing Perception of Value Creation

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Antonija Batkovic; Isabel Gunnarsson; [2017-07-04]
    Nyckelord :Value Creation; Digital Transformation; GoodsDominant Logic; Service-Dominant; Logic; Network-Dominant Logic; Control points; Value Networks; A2A;

    Sammanfattning : This article seeks to understand how digital transformation has changed theperception on value creation from an actor-to-actor perspective. The chosen methodologicalapproach is a discourse analysis with the intention to increase knowledge about how valuecreation is spoken of in practice. LÄS MER

  3. 3. Food for thought : A study on the digitalization of restaurant interactions

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Mathias Gustaf Flink; Carl Beling; [2017]
    Nyckelord :Service Marketing; Service Logic; Service-dominant-logic; Service Dominant Logic; Restaurant industry; digitalization; interactions; service ecosystems; servicescape; value-creation; value-creation processes;

    Sammanfattning : This study is grounded in the evolving perspective of Service Marketing, Service-Dominant-Logic and ServiceLogic and aims to provide a holistic view of how the digitalization of interactions affects the service provided by the restaurant and in turn the customers’ value creation processes. More exactly, the study examines a digital system for information exchange, order placements and payments in a restaurant on the Swedish market. LÄS MER

  4. 4. Service Dominant Logic och molnbaserade affärssystem : En studie om partners och leverantörers förändrade roller när affärssystem levereras som en tjänst

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi; Högskolan i Halmstad/Akademin för informationsteknologi

    Författare :Jessica Hesselgren; Amela Basic; [2017]
    Nyckelord :S-D logic; Actor-to-actor network; ERP; Cloud ERP; S-D logiken; Aktör-till-aktör nätverk; Affärssystem; Molnbaserade affärssystem;

    Sammanfattning : Det pågår ett skifte där varor har skiftat mot en mer tjänsteinriktad marknad som påverkar allt flera branscher, bland annat affärssystembranschen. Det produktorienterade synsättet har ersatts av Service Dominant (S-D) logik, där värde samskapas av aktörer i ett aktör-till-aktör nätverk. LÄS MER

  5. 5. Gaining customer insight : How companies can differentiate themselves using a customer-dominant logic approach on business

    Master-uppsats, Karlstads universitet/Handelshögskolan; Karlstads universitet/Handelshögskolan

    Författare :Karwan Nisstany; Sasha Knezevic; [2017]
    Nyckelord :customer-dominant logic CD Logic ; value formation; elements of value; true value;

    Sammanfattning : Purpose The purpose of this thesis is to develop a holistic understanding of customers’ value perceptions and experiences within the online apparel industry. In doing so, the authors’ hope to develop managerial guidelines for companies to utilize. This will be done with a customerdominant logic approach. LÄS MER