Sökning: "Industry Dominant Logic"

Visar resultat 16 - 20 av 46 uppsatser innehållade orden Industry Dominant Logic.

1. 16. Merging Sustainability and Clothing: An exploratory study on the leasing of clothing and the selling of second-hand clothing

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Hannah Stihl; Liise-Lotte Vilimaa; [2019]
   Nyckelord :Second-hand; Leasing; Value Creation; Co-creation; Service Dominant Logic;

   Sammanfattning : Propelled by the environmental impact of the fashion industry, more sustainable business models for fashion consumption are emerging but have yet to become a widespread alternative to newly produced clothing. This thesis explores the potential of two of these more sustainable business models. LÄS MER

3. 17. Money-Maker or World Saviour? : Compromising Logics to Manage Sustainability in Banking

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Annelie André; Molly Larson; [2019]
   Nyckelord :Institutional Logics; Multiple Logics; Sustainability; Compromising Strategy; Micro Perspective; Rhetorical Strategies; Legitimacy; Banking;

   Sammanfattning : With the increasing demands of engaging in sustainability, the financial industry’s dominating market logic is currently being challenged. Banks are therefore experiencing demands to manage and legitimize sustainability, identified as containing both a market- and social logic, into a profit driven context. LÄS MER

4. 18. Network-Dominant Logic: A Discourse Analysis on the Changing Perception of Value Creation

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Antonija Batkovic; Isabel Gunnarsson; [2017-07-04]
   Nyckelord :Value Creation; Digital Transformation; GoodsDominant Logic; Service-Dominant; Logic; Network-Dominant Logic; Control points; Value Networks; A2A;

   Sammanfattning : This article seeks to understand how digital transformation has changed the perception on value creation from an actor-to-actor perspective. The chosen methodological approach is a discourse analysis with the intention to increase knowledge about how value creation is spoken of in practice. LÄS MER

5. 19. Food for thought : A study on the digitalization of restaurant interactions

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Mathias Gustaf Flink; Carl Beling; [2017]
   Nyckelord :Service Marketing; Service Logic; Service-dominant-logic; Service Dominant Logic; Restaurant industry; digitalization; interactions; service ecosystems; servicescape; value-creation; value-creation processes;

   Sammanfattning : This study is grounded in the evolving perspective of Service Marketing, Service-Dominant-Logic and ServiceLogic and aims to provide a holistic view of how the digitalization of interactions affects the service provided by the restaurant and in turn the customers’ value creation processes. More exactly, the study examines a digital system for information exchange, order placements and payments in a restaurant on the Swedish market. LÄS MER

7. 20. Service Dominant Logic och molnbaserade affärssystem : En studie om partners och leverantörers förändrade roller när affärssystem levereras som en tjänst

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi

   Författare :Jessica Hesselgren; Amela Basic; [2017]
   Nyckelord :S-D logic; Actor-to-actor network; ERP; Cloud ERP; S-D logiken; Aktör-till-aktör nätverk; Affärssystem; Molnbaserade affärssystem;

   Sammanfattning : Det pågår ett skifte där varor har skiftat mot en mer tjänsteinriktad marknad som påverkar allt flera branscher, bland annat affärssystembranschen. Det produktorienterade synsättet har ersatts av Service Dominant (S-D) logik, där värde samskapas av aktörer i ett aktör-till-aktör nätverk. LÄS MER