Sökning: "Ineffective Marketing"

Visar resultat 1 - 5 av 19 uppsatser innehållade orden Ineffective Marketing.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Yulia Lindholm; [2022]
    Nyckelord :Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Sammanfattning : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. LÄS MER

  3. 2. Personality Traits and Ad-block Use : A descriptive investigation of personality traits among ad-block users

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :August Bergsten; [2021]
    Nyckelord :Personality trait; Ad-block; ad avoidance; Big Five Inventory; Ineffective Marketing;

    Sammanfattning : Advertisements have been in digital media for most of its lifetime. They have, however, been increasing with the years and more people are finding the number of advertisements to be excessive. Online users have therefore taken to avoiding advertisements by installing ad-blockers. LÄS MER

  4. 3. AI adaption in digital marketing : An investigation on marketers’ expectations from AI, and the applicable knowledge on search engine marketing.

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :George Iskef; [2021]
    Nyckelord :AI adaption; AI adaptation to marketing; Search engine marketing;

    Sammanfattning : Abstract The following research conceptualizes the applicability of AI in search engine marketing. Following a rigorous investigation on professionals’ opinions, the investigation regards their perceptual understanding of the applicable AI practices and the required level of interrelated knowledge to technical applicability for a more successful marketing strategy. LÄS MER

  5. 4. Cause-brand alliances in the fashion industry : The challenging road after the alliance is over. A case study on Gina Tricot’s CBA with UNICEF

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Dora Filipovic; [2020]
    Nyckelord :Brand equity; Cause-brand Alliance; CBA; sustaining brand equity; Brand alliance;

    Sammanfattning : Purpose:                       The purpose of this study is to identify, define and describe the challenges of sustaining positive brand equity gained as an outcome of Cause-brand alliances. Therefore, this study is conducted from the perspective of companies engaging in Cause-brand alliances, with the aim to provide academic and managerial implications of managing brand equity over time following a Cause-brand alliance. LÄS MER

  7. 5. Recyclability by Design for Multilayer Plastic Flexible Packaging

    Master-uppsats, Lunds universitet/Förpackningslogistik

    Författare :Sonika Singh; [2020]
    Nyckelord :Recyclability by design; multilayer flexible packaging; PE; PP; plastic recycling; circular plastic economy; Technology and Engineering;

    Sammanfattning : Various recyclability by design (RBD) guidelines for multilayer plastic flexible packaging (MPFP) were assessed for consistency among parameter values. 9% consistency was observed, which is on the lower end of devised consistency scale. LÄS MER