Sökning: "Ines Krikler"

Hittade 2 uppsatser innehållade orden Ines Krikler.

1. 1. The Evocation of Customer Emotions and its Effect on Purchase Behaviour in the Second-hand Retail Environment

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ines Krikler; Katharina Heüveldop; [2017]
   Nyckelord :Customer Emotions; Second-hand Retail; Second-hand Shopping; Second-hand Culture; Purchase Behaviour; Stimulus-Organism-Response framework; S-O-R model; situational factors; personal factors; Second-hand Shopping Experience; Customer Emotional State; Mixed-method approach; Malmö; Sweden; Business and Economics;

   Sammanfattning : Second-hand retailing has seen a considerable upswing in recent years. Customers rethink their attitude towards a more mindful way of consuming which makes second-hand shopping increasingly popular. This research study took the Stimulus-Organism-Response framework as a foundation leading to its first-time application in second-hand retailing. LÄS MER

3. 2. WAS GAP’S NEW LOGO CRAP?

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Agata Anna Gornik; Ines Krikler; Sabine Ljunggren; [2017]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER