Sökning: "Influencer promotional codes"

Hittade 2 uppsatser innehållade orden Influencer promotional codes.

1. 1. Influencer promotional codes’ impact on returns - A trigger for impulse buying behaviour

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Margaux Karmestål Chénière; Sofia Eskilstorp; [2021-06-15]
   Nyckelord :Impulse buying; Social media; Influencer promotional codes; Returns management; Avoidance and gatekeeping strategy;

   Sammanfattning : The aim of this research was to explore if the effect of impulse buying on returns is impacted by social media and the usage of influencer promotional codes. Moreover, to explore what possible managerial implications there are for clothing retailers in relation to their returns management processes and influencer promotional activities on social media. LÄS MER

3. 2. Vad händer om du kombinerar en rabattkod med en influencer? En kvalitativ studie om priskampanjer via influencers

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Anna Nävermyr; Ebba Bengtsson; [2020]
   Nyckelord :Influencer promotional code; Price promotion; Influencer marketing; Influencer; Customer behaviour;

   Sammanfattning : Influencer marketing has rapidly grown over the last few years and is becoming the fastest-growing channel, where companies' budgets are skyrocketing within this area. A common form of influencer marketing is companies using influencers to communicate their promotional codes. LÄS MER