Sökning: "Influential Profiles"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden Influential Profiles.


    Master-uppsats, Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Författare :Sarah Strittmatter; [2018-09-27]
    Nyckelord :enterprise; social network; learning on demand; social network theory;

    Sammanfattning : The purpose of this study was to investigate how employees in a Learning and Development Department of a big consultancy company in Germany are using the company’s Enterprise Social Network for the identification of expertise and the establishment of contacts. The study furthermore aims at identifying challenges the employees are facing in connection with the usage of the network. LÄS MER

  2. 2. Improving Hashtag Recommendation for Instagram Images by Considering Hashtag Relativity and Sentiment.

    Master-uppsats, Högskolan Dalarna/Mikrodataanalys; Högskolan Dalarna/Mikrodataanalys

    Författare :Serena Barakat; Mahesh Chathuranga; [2018]
    Nyckelord :Machine learning; social media; Instagram; hashtag; prediction; sentiment; relativity; feature extraction; image processing; recommendation system.;

    Sammanfattning : Extracting knowledge from user-generated content (UGC) in social media platforms is a very hot research topic in the area of machine learning, nonetheless, the main challenge resides in the fact that UGC carries inference, abstraction and subjectivity alongside objectivity. With the aim of recognising the importance of subjectivity as an influential aspect for providing humanoid results from a machine learning algorithm, this study proposes a novel approach to improve Instagram hashtag recommendation by considering sentiment that can be expressed for images. LÄS MER

  3. 3. The Choice of Image Aesthetic in Social Media and its Impact on Consumers - should brands use snapshot images, studio images or a mix between them?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Joel Strömberg; William Julian Robert Vångell; [2018]
    Nyckelord :Social media advertising; Instagram; men s fashion; snapshots; aesthetics;

    Sammanfattning : Social Network Sites (SNS) has emerged as the premier communication-tool for consumers, but also as an important channel for finding product and brand information. In SNS, user-generated content is the norm and bloggers and so called "influencers" (influential SNS-users) have played an important part in developing the networks to commercial platforms. LÄS MER

  4. 4. Social Media: How to Interact with Millennials and Make Use of Self-Segmentation : A Case Study of Swedish Millennials’ Behavior on Facebook

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Simon Andersson; Kevin Arnvaller; [2017]
    Nyckelord :Social Media; Segmentation; Customer engagement; Millennial Generation; Facebook; Self Segmentation; Influential Profiles; sponsored Content; Suggested Posts; Social Media; Segmentering; Kundkontakt; Millennial Generationen; Facebook; Själv-Segmentering; Inflytelserika Profiler; Förslagna-Inlägg;

    Sammanfattning : Social media are online accommodations where users can interact with other users, which has become a phenomenon that has grown and completely exploded over the past decade. Companies are well aware of this and has invested a large amount of resources in order to establish a better contact with their customers. LÄS MER

  5. 5. Varför investerar privatpersoner i hållbara fonder? : En kvalitativ studie om hur privatpersoner fattar hållbara fondbeslut och vilkafaktorer som påverkar beslutsfattande

    Magister-uppsats, Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Författare :Sofia Talvitie; Sofie Åsell; [2017]
    Nyckelord :Funds; sustainability; framing; rationality and decision-making; Fonder; hållbarhet; framing; rationalitet och beslutfattande;

    Sammanfattning : Bakgrund: Varje dag gör människor val som har större eller mindre påverkan på framtiden. I takt med att hållbarhet påverkar en större del av vår vardag, kommer även beslut kring sparande bli mer påverkat av aspekter som hållbarhet och socialt ansvarstagande. LÄS MER