Sökning: "Inga Köpsell"

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  1. 1. A Discussion of Globalization Theories - Through International Consumer Perceptions

    Kandidat-uppsats, Företagsekonomi

    Författare :Aidan Kelly; Inga Köpsell; [2010]
    Nyckelord :Globalization; Segmentation; Consumer Perception; Perceived Quality; Quality;

    Sammanfattning : Globalization has developed more and more within the business world as well as private life during the last decades. Globalization has influenced the way companies are conducting business and their approach towards the consumers which can have an influence on their way of purchasing. LÄS MER