Sökning: "Inga-Lena Bohm Fiederling"
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1. English in Swedish product packages : An exploratory study of how English is used in product packages sold in the dairy section in Swedish retailKandidat-uppsats, Stockholms universitet/Engelska institutionen
Sammanfattning : This study explores the use of English in the texts of product packages sold in Swedish retail. This includes looking at the proportion of English of the packages of four brands God Morgon, Froosh, Oatly and Wellness, as well as exploring what moves are most likely to be in English and furthermore, what cultural values are conveyed by the texts. LÄS MER