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1. 1. English in Swedish product packages : An exploratory study of how English is used in product packages sold in the dairy section in Swedish retail

   Kandidat-uppsats, Stockholms universitet/Engelska institutionen

   Författare :Inga-Lena Bohm Fiederling; [2014]
   Nyckelord :English in product packages; EFL; discourse analysis; marketing text; cultural values; promotional discourse; discourse of marketing; genre analysis; rhetorical moves;

   Sammanfattning : This study explores the use of English in the texts of product packages sold in Swedish retail. This includes looking at the proportion of English of the packages of four brands God Morgon, Froosh, Oatly and Wellness, as well as exploring what moves are most likely to be in English and furthermore, what cultural values are conveyed by the texts. LÄS MER