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  1. 1. Presentation av en marknadsföringsmodell för folkbibliotek

    Magister-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan

    Författare :Liza Bäckström; Ingeborg Wasserman; [2006]
    Nyckelord :library and information science; biblioteks- och informationsvetenskap;

    Sammanfattning : The purpose of this thesis is to construct a marketing model to be used both theoretically and practically when working with marketing in Swedish public libraries. This objective is achieved by first making a literature review of the written works on the marketing of libraries, and then studying the marketing activities at the public library in Bollebygd, Sweden. LÄS MER