Sökning: "Ingrid Bruce"

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  1. 1. A Study of how Repeat Customers can Affect Brand Image in the Fashion Industry

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Ingrid Allard; Lael Olsson; [2009]
    Nyckelord :brand image; fashion; repeat customers; marketing;

    Sammanfattning : The fashion industry is one of the most exciting and fast-moving industries in the worldand the companies within the fashion industry are driven by the reputation of their brand.(Hines and Bruce, 2001) Some celebrities and athletes use their names as a label so that the wearer associates the clothes with the person, and therefore that brand takes on the image of the celebrity. LÄS MER