Sökning: "Ingrid Mignon"

Hittade 1 uppsats innehållade orden Ingrid Mignon.

  1. 1. The Impact of Customer Orientation on the Business Strategies: the Customisation Case of Nestlé on French and Chinese Dairy Markets

    Magister-uppsats, Ekonomiska institutionen

    Författare :Ingrid Mignon; Hui He; [2005]
    Nyckelord :Social sciences; Customer orientation; customisation; corporate marketing strategy; Nestlé; French Chinese Dairy market; SAMHÄLLSVETENSKAP;

    Sammanfattning : Background: As Porter’s diamond (1990) suggested, the business environment highly influences firms’ strategies. Today, most of the companies have to decide their strategy depending from a worldwide business environment. LÄS MER