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  1. 1. Improving Internal Idea Generation - Exploring the first phase of the innovation process in Engineering Contractor Inc.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Karin Berg; Ingvild Nyløkken; [2013-07-03]
    Nyckelord :innovation process; idea generation; search strategies; innovative environment;

    Sammanfattning : Studies have shown that companies, which are skilful in managing the initial phase of the innovation process – the search of promising ideas – are more likely to succeed in the rest of the innovation journey. Nevertheless, this first phase is often given limited attention. LÄS MER