Sökning: "Inkrementell responsanalys"

Hittade 4 uppsatser innehållade orden Inkrementell responsanalys.

  1. 1. Machine Learning Based Prediction and Classification for Uplift Modeling

    Master-uppsats, KTH/Matematisk statistik

    Författare :Lovisa Börthas; Jessica Krange Sjölander; [2020]
    Nyckelord :Uplift Modeling; Data Pre-Processing; Predictive Modeling; Incremental Modeling; Random Forests; Logistic Regression; Neural Networks; Ensemble Methods; Machine Learning; Multi-Layer Perceptron; Inkrementell responsanalys; databehandling; prediktiv modellering; random forests; logistisk regression; neurala nätverk; mulit-layer perceptron; ensemble metoder; maskininlärning;

    Sammanfattning : The desire to model the true gain from targeting an individual in marketing purposes has lead to the common use of uplift modeling. Uplift modeling requires the existence of a treatment group as well as a control group and the objective hence becomes estimating the difference between the success probabilities in the two groups. LÄS MER

  3. 2. Generating targeted campaigns based on transactional data using Uplift Modeling

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Minna Reiman; [2020]
    Nyckelord :;

    Sammanfattning : Uplift modeling is a technique to model the incremental effect of a campaign or marketing offer. The incremental effect of a campaign is measured by com- paring two customer groups - one group receiving a campaign and another group not receiving any. LÄS MER

  4. 3. Inkrementell responsanalys av Scandnavian Airlines medlemmar : Vilka kunder ska väljas vid riktad marknadsföring?

    Kandidat-uppsats, Linköpings universitet/Statistik och maskininlärning

    Författare :Erika Anderskär; Frida Thomasson; [2017]
    Nyckelord :uplift models; incremental response analysis; net lift models; lasso regression; logistic regression; inkrementell responsanalys; lassoregression; logistisk regression;

    Sammanfattning : Scandinavian Airlines has a large database containing their Eurobonus members. In order to analyze which customers they should target with direct marketing, such as emails, uplift models have been used. LÄS MER

  5. 4. Inkrementell responsanalys : Vilka kunder bör väljas vid riktad marknadsföring?

    Kandidat-uppsats, Statistik; Filosofiska fakulteten

    Författare :Jonas Karlsson; Roger Karlsson; [2013]
    Nyckelord :Incremental response modeling; uplift modeling; database marketing; Net information value; Lasso regression; Bayesian logistic regression; decision trees; logistic regression;

    Sammanfattning : If customers respond differently to a campaign, it is worthwhile to find those customers who respond most positively and direct the campaign towards them. This can be done by using so called incremental response analysis where respondents from a campaign are compared with respondents from a control group. LÄS MER