Sökning: "Innovativeness level"

Visar resultat 1 - 5 av 38 uppsatser innehållade orden Innovativeness level.

  1. 1. Digitalization and Entrepreneurial Orientation : An exploratory study of digitalization in Swedish SMEs

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Petrus Lempinen; Vincent Rylander; [2022]
    Nyckelord :Entrepreneurial Orientation; digitalization; entrepreneurial opportunities; entrepreneurship; strategic entrepreneurship; business strategy; digital maturity;

    Sammanfattning : Digitalization has changed the business environment for all businesses, whether large or small. As the multitude of digital solutions for the business world continuously develop and evolve, investigating how companies can better take advantage of digitalization is crucial for gaining and retaining competitive advantage. LÄS MER

  3. 2. New Product Introductions, what gets people talking? : Quantitative study on e-Word-of-Mouth & Customer Engagement

    Master-uppsats, Stockholms universitet/Marknadsföring

    Författare :Rafael Czeszejko; Sophia Zhang Pettersson; [2021]
    Nyckelord :Customer Engagement; New Product Introduction; Sentiment analysis; Word-of-Mouth; WOM; eWOM; User Generated Content; UGC; Twitter; Sentiment analysis; Social Media; Innovativeness level; Quantitative; Brand Benefits; Big Data;

    Sammanfattning : The interest of researchers and practitioners in e-Word-of-Mouth has accelerated with the rise of social media platforms. In the last decade it became more apparent that customers are not merely recipients of product and brand information, but also active participants in shaping product and brand perceptions. LÄS MER

  4. 3. The Impact of a Reversal of R&D Tax Credit Schemes on Innovation Output

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Sophie Adamiok; [2021]
    Nyckelord :Output Additionality; R D persistence; R D subsidies; SII; Tax Credits;

    Sammanfattning : This paper examines the effect of scaling back R&D tax credit schemes on the innovativeness of an economy. While prior research has tended to find a positive link between indirect R&D subsidies and an economy's innovation output when a subsidy was enacted or increased, the effects of a reverse case, where R&D tax incentives are abandoned or reduced, remains largely unexamined. LÄS MER

  5. 4. Digitala hästkrafter : En kvantitativ studie om tillämpningen av digital informationsteknologi inom ridsport

    Master-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Isabelle Jarrolf; [2021]
    Nyckelord :;

    Sammanfattning : The purpose of the study is to describe and analyze the explanatory potential of three categories of explanatory variables for the use of digital applications within equestrian sports.The study analyzes the use of new digital information technologies in equestrian sports in the form of digital equestrian applications. LÄS MER

  7. 5. HRM digitalization in emerging economies : A qualitative study on the factors influencing the implementation of digital HR tools in Russian SMEs

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Mariia Churilina; [2021]
    Nyckelord :HRM digitalization; digital HR tools implementation; SME; emerging economies; DMC; RBV; Institutional theory;

    Sammanfattning : Background: Digital technologies have been revolutionizing the corporate world during the last few decades. Companies that want to keep their competitive positions are forced to adapt. LÄS MER