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Visar resultat 1 - 5 av 163 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Trygghetens Tegnell. En kvalitativ studie om Folkhälsomyndighetens kommunikatörers syn på pandemins profet

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Jenny Fredrika Park; [2024-03-04]
    Nyckelord :COVID-19; kriskommunikation; Anders Tegnell; Folkhälsomyndigheten;

    Sammanfattning : Executive summary This research delves into the multifaceted realm of crisis communication, emphasizing its complexities, especially within the unprecedented context of the COVID-19 pandemic. Central to the study is the exploration of how media personification shapes public perceptions and, more specifically, the role of Anders Tegnell, a pivotal figure in the Public Health Agency of Sweden. LÄS MER

  3. 2. Reclaiming the Past and the Present: The Presentation and Representation of Ethnic Minorities in Cultural Institutions

    Master-uppsats, Lunds universitet/Graduate School

    Författare :Vendula Pokorná; [2024]
    Nyckelord :Social Anthropology; Cultural Institutions; Exhibition Narrative; Exhibition Atmosphere; Respect; Sámi People; Roma People; Social Sciences;

    Sammanfattning : Cultural institutions such as museums and art galleries are important agents in educating the broader public on matters where current awareness is missing, inadequate or inaccurate. In this study, I focus on one such matter, which is the knowledge regarding ethnic minorities, their history, traditions, and current challenges. LÄS MER

  4. 3. Leveling the Playing Field: Can Private Investors Benefit From Mimicking Insider Trades? A quantitative study of insider trading

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Marcus Mattsson; Marcus Lyckhage; [2023-07-04]
    Nyckelord :Insider Trading; Abnormal Return; Information Asymmetry; Outside Investors; Investment Strategy; Insider Positions;

    Sammanfattning : Historically, investors have been searching for strategies to maximize performance in the stock market. It has been shown that corporate insiders can earn abnormal returns by trading in their own companies as they possess superior information and, to a certain degree, market timing ability. LÄS MER

  5. 4. The Impact of Share Repurchases on Stock Liquidity During Market Distress

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Björn Landelius; Kasper Lindqvist; [2023-07-04]
    Nyckelord :Share repurchase; Stock liquidity; Market distress; Information asymmetry; Competing market;

    Sammanfattning : Since stock repurchases were first introduced in the late 1960 its growth has been significant. This has led to increasing interest among researchers regarding the motives behind them and their post-effects. While stock repurchase research is extensive, the focus on the effect of stock repurchases on liquidity is limited. LÄS MER

  7. 5. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felix Ellqvist; Niklas Kjellander; [2023]
    Nyckelord :Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Sammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER