Sökning: "Instore experiment"
Hittade 2 uppsatser innehållade orden Instore experiment.
1. Sustainable retailing - In-store display of ecological products
Master-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälleSammanfattning : In what ways can retailers influence consumers to purchase more ecological food products by using product displays? The purpose of this paper is to investigate and create a better understanding of in what ways retailers can influence consumers to buy more ecological products, by using instore product displays. We have used a qualitative approach were we performed an experiment in-store regarding product displays, and also observed the consumer behavior. LÄS MER
2. Hearing is believing
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. LÄS MER