Sökning: "Intention Actual behaviour"

Visar resultat 1 - 5 av 32 uppsatser innehållade orden Intention Actual behaviour.

  1. 1. Balansgången mellan individuella intressen och det kollektiva ansvaret : En kvalitativ studie om unga kvinnors returbeteende vid köp av kläder via e-handeln

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Sofie Kagerstedt; Jasmine Khalil; [2023]
    Nyckelord :Returbeteende; attityd; intention; resursanvändning; tillfredställelse;

    Sammanfattning : Samhället jobbar kontinuerligt med att ta fram hållbara lösningar och strävar efter en cirkulär ekonomi för att minska avfall och överutnyttjande av resurser. Konsumenters returbeteende och företags returhantering via e-handeln, motsäger dock detta då det är en ohållbar praxis eftersom kläder idag slängs och bränns upp innan de brukats. LÄS MER

  2. 2. Applying the Theory of Planned Behaviour to Predict the Consumption of Meat Analogues

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alexej Mikus; Milena Conny Annika Desch; [2022-08-04]
    Nyckelord :Theory of Planned Behaviour TPB ; meat analogues; perceived sensory attributes; food curiosity; brand trust; consumer intention; consumer behaviour; sustainable consumption; food consumption; confirmatory factor analysis; structural equation modelling; binary logistic regression;

    Sammanfattning : The increasing trend to consciously reduce meat consumption is accompanied by a strong growth in the supply and demand of meat analogue products. This study aims to predict the consumer intention to consume plant-based meat analogues based on an extension of Ajzen’s (1991) theory of planned behaviour (TPB) with the four factors: perceived sensory attributes, brand trust, food curiosity, and socio-demographic characteristics and lifestyle determinants. LÄS MER

  3. 3. Data Management and Publishing Behaviour in Academic Archaeology : A Study at the Department of Archaeology and Ancient History at Uppsala University

    Master-uppsats, Uppsala universitet/Institutionen för ABM

    Författare :Frida Burén; [2022]
    Nyckelord :Archaeology; Research Data; Data Publishing; Data Management; Behaviour Analysis; arkeologi; forskningsdata; datapublicering; datahantering; beteendeanalys;

    Sammanfattning : This study looks into researchers’ data management and publishing behaviours within archaeology by interviewing researchers in the field and data management and publishing specialists. It takes a socio-cultural perspective, and the aim is to gain an understanding of the elements influencing the decision to publish research data within the field and what the current publishing needs there are for researchers in archaeology. LÄS MER

  4. 4. Please Mind The Gap : A study of the relation between green marketing outreach and consumer decision-making

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Hugo Bluhme; Jenny Lidman; [2021]
    Nyckelord :Theory of Planned Behaviour; green marketing; sustainability; grocery sector; clothing sector; perceived behavioural control; attitude behaviour gap.;

    Sammanfattning : Sustainability, and especially sustainable consumption, has become more important throughout the years in line with the challenges of climate change. A large majority of Swedish consumers have a positive attitude towards sustainable consumption. However, their actions do not speak louder than words. LÄS MER

  5. 5. "Why we (do not) substitute meat" : Exploring how households with elementary school children explain their intentions and behaviour (gap) regarding meat substitute consumption.

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Danielle Elisabeth Vreeburg; Roxanne Manuella de Regt; [2021]
    Nyckelord :Intention-behaviour gap; meat substitutes; meat consumption; self-explaining; qualitative;

    Sammanfattning : Background: The consumption of meat in western societies keeps growing. This leads to a paradox, with a growing awareness in the society of health and environmental issues regarding meat consumption and a growing willingness to substitute meat more often. LÄS MER