Sökning: "Inter-recipient sensemaking"

Hittade 1 uppsats innehållade orden Inter-recipient sensemaking.

  1. 1. All on board? Exploring metaphors and the symbolic management of change: A qualitative case study in a large Swedish bank

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Oskar Forslund; Andreas Jansson; [2018]
    Nyckelord :Strategic change; Symbolic management; Sensemaking; Change recipient sensemaking; Inter-recipient sensemaking; Sensegiving; Sensebreaking; Metaphor; Digitization; Banking; Business and Economics;

    Sammanfattning : The purpose of this paper was to develop a better understanding of the discursive, cognitive and emotional experience of symbolic management attempts of strategic change and its enactment in the organizational practice from both a managerial and a non-managerial perspective. To realize this research purpose, we conducted an explorative, ethnographically-inspired qualitative case study in a single organization. LÄS MER