Sökning: "Internally generated brands"

Hittade 3 uppsatser innehållade orden Internally generated brands.

1. 1. “Brand Equity – A Study on the relationship between brand equity and stock performance”.

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Evelin Hinestroza; [2017]
   Nyckelord :Brand equity; Stock performance; information asymmetry; financial disclosure; Nordic; relationship;

   Sammanfattning : In today’s competitive market companies aim at increasing revenue to acquire a higher market share. Previous research indicates that this can be achieved with intangible assets. LÄS MER

3. 2. The valuation and recognition of internally generated brands & trademarks

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Mikael Nilsson; Aisha Hawwari; [2017]
   Nyckelord :Internally generated brands; Brand valuation; Reliability; Recognition; Accounting; Business and Economics;

   Sammanfattning : Title: The valuation and recognition of internally generated brands & trademarks Seminar date: 31st May 2017 Course: Degree project – Accounting and Finance, BUSN79 Authors: Mikael Nilsson & Aisha Hawwari Supervisor: Kristina Artsberg Examinator: Susanne Arvidsson Key words: Internally generated brands, Brand valuation, Reliability, Recognition, Accounting Purpose: In this thesis we aim to give insights into the question if the market considers the valuation of internally generated brands to be reliable and if the market considers the recognition of trademarks to provide useful information. We suppose that our contributions could be of guidance for future research in the subject area and serve as useful document for standard setters when deciding on future reforms of IFRS 3 and IAS 38. LÄS MER

4. 3. In a New Brand World -Why is an asset not an asset?

   D-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Anders Eriksson; Oscar Ekman; [2006]
   Nyckelord :IAS 38; brand accounting; brand assets; internally generated brands; brand valuation;

   Sammanfattning : Background and problem: The treatment of internally generated brands has for long been under discussion. The different opinions represented by accountants and marketers show the gap between those who believe that internally generated brands should be recognized on the balance sheet and those who believe they should not. LÄS MER