Sökning: "International Advertising"
Visar resultat 1 - 5 av 68 uppsatser innehållade orden International Advertising.
1. Hållbarhetsredovisning som marknadsföringsverktyg – En undersökning av de marknadsföringsrättsliga konsekvenserna av företagens hållbarhetsredovisning
Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakultetenSammanfattning : Environmental and climate issues are becoming increasingly relevant in society. Both consumers and companies, as well as international organizations are placing greater focus on these issues. LÄS MER
2. Du kan inte lura ett barn, eller? - En undersökning om barns skydd vid personifierad onlinereklam
Kandidat-uppsats, Lunds universitet/Institutionen för handelsrättSammanfattning : With the development of digitalization, personalized online advertising has grown worldwide. This means that companies, through so-called Cookies, collect personal data about the consumer to then create online advertising based on the consumer's interests. LÄS MER
3. Marlboro-mannen då, influensers idag : En kvantitativ undersökning gällande 16–17 åringars exponering av nikotinsnus via Sociala Medier i Gävle stad
Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humanioraSammanfattning : According to a survey conducted by Novus Group International 2020, 37% of youngpeople stated that appealing tastes were a reason to try nicotine pouches. In the samesurvey, a third also stated that a contributing factor to them choosing to test the productsis because they appear in film, television and social media. LÄS MER
4. Taxation of influencers: A double taxation or a non-double taxation issue?
Magister-uppsats, Lunds universitet/Institutionen för handelsrättSammanfattning : Although states have begun to regulate influencer activities in areas such as advertising and consumer protection, that is not the case in tax law. This research analyses various Tax Authority’s guidelines on the matter and concludes that the rules already in place in most jurisdictions are applied to influencers’ activities. LÄS MER
5. Standardisering eller lokalisering? : En jämförande studie av två modeföretag i olika prisklassers anpassning i Kina
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Cultural differences lead companies to either standardize or localize their marketing when internationalizing into other countries. The purpose of the study is to gain a deeper and broader understanding of how western brands market themselves in China. LÄS MER