Sökning: "International Marketing"

Visar resultat 11 - 15 av 594 uppsatser innehållade orden International Marketing.

1. 11. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Ebrahim Al-Sharif; [2023]
   Nyckelord :Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Sammanfattning : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. LÄS MER

3. 12. The effect of Covid-19 on international business negotiations. : A qualitative thesis on international business negotiations.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Jesper Carlzén; Oscar Thornton Wallén; [2023]
   Nyckelord :International Business; Business Negotiations; Digitalization; Covid-19; Business Relationships;

   Sammanfattning : This thesis aims to examine how Covid-19 affected international business negotiations. This paper uses empirical data collected from four international companies from different industries. The respondents from the companies have different roles, in this case, procurement managers, sales manager, and marketing manager. LÄS MER

4. 13. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

   Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
   Nyckelord :Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

   Sammanfattning : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. LÄS MER

5. 14. Sveriges nation branding i Italien : En analys av kulturutbyten och internationella relationer

   Kandidat-uppsats, Lunds universitet/Europastudier

   Författare :Linnea Hampus; [2023]
   Nyckelord :Sweden promotion; nation branding; soft power; Sweden; Italy; European Studies; Law and Political Science; Cultural Sciences;

   Sammanfattning : At the pace of globalization, the phenomenon of nation branding is increasingly important. In contemporary international relations, many states are vigorously using marketing concepts and techniques while promoting themselves to enhance a good image, which is seen as essential for attracting tourism, trade, investment, and generally increase their role in global affairs. LÄS MER

7. 15. Customer segmentation in Retail: An Experiment in Sweden

   Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

   Författare :Nagma Athar Memon; [2023]
   Nyckelord :Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

   Sammanfattning : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. LÄS MER