Sökning: "International Services Marketing"
Visar resultat 1 - 5 av 78 uppsatser innehållade orden International Services Marketing.
1. Du kan inte lura ett barn, eller? - En undersökning om barns skydd vid personifierad onlinereklam
Kandidat-uppsats, Lunds universitet/Institutionen för handelsrättSammanfattning : With the development of digitalization, personalized online advertising has grown worldwide. This means that companies, through so-called Cookies, collect personal data about the consumer to then create online advertising based on the consumer's interests. LÄS MER
2. Spelar det någon roll att vissa betalar? : Organisering och marknadisering under tio år med studieavgifter - Fallet Lunds universitet
Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)Sammanfattning : In 2011 Sweden introduced tuition fees for citizens of countries outside the European Union (EU), European Economic Area (EEA) and Switzerland, choosing to study at Swedish universities. The purpose of this thesis has been to explore how institutions of higher education in Sweden has adapted to this change by studying the case of Lund University. LÄS MER
3. International Students’ Choice of Swedish Higher Education Institution
Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknikSammanfattning : How does the services marketing mix, push-pull factors, and brand reputation influence international student’s choice of a Swedish university? This study aims to examine the relationship between international student’s choice of a Swedish university and the factors such as services marketing mix, push-pull factors, and brand reputation. The purpose of this paper is to understand how these factors influence international student choices in selecting a Swedish higher education institution. LÄS MER
4. Understanding the Purchase Intention of Consumers towards Airbnb in China From the Perspective of Liability of Foreignness
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this thesis is to research the factors influencing the purchase intention of Airbnb in China from the perspective of liability of foreignness. Methodology: This thesis adopts a quantitative approach through a questionnairebased survey among Chinese people. LÄS MER
5. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. LÄS MER