Sökning: "International Services Marketing"

Visar resultat 6 - 10 av 78 uppsatser innehållade orden International Services Marketing.

1. 6. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

   Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

   Författare :Michelle Larsson; Karin Jakobsson; [2019]
   Nyckelord :Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

   Sammanfattning : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. LÄS MER

3. 7. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

   Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Simeon Kovachki; Ventsislav Marinov; [2018]
   Nyckelord :Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

   Sammanfattning : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. LÄS MER

4. 8. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Philip Meier; Eleni Anastasiadou; [2018]
   Nyckelord :online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

   Sammanfattning : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. LÄS MER

5. 9. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt

   Magister-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Cherif Bouazzi; Suleiman Nadabo Lawal; [2018]
   Nyckelord :Trust; network; adaptation standardization; cross-cultural context; international marketing; financial services.;

   Sammanfattning : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. LÄS MER

7. 10. Unravelling International Student Mobility: A New Mobilities Perspective on International Student Mobility

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Johan Merlo; [2017]
   Nyckelord :International student mobility; International study motives; New mobilities; Lifestyle mobilities; Lifestyle travel; Social Sciences;

   Sammanfattning : International students’ mobility has received increased appreciation for its role, and impact, in todays knowledge economy. This development has lead to an increase of tourism research aiming to understand student travel motives as such knowledge is paramount to the development of appropriate marketing strategies, services, and promotions. LÄS MER