Sökning: "Internationalisation strategy"

Visar resultat 1 - 5 av 48 uppsatser innehållade orden Internationalisation strategy.

  1. 1. “Fluffy stuff decides the game” : A multiple case study exploring utility of DCTs andstrategic choice of language in the internationalisation process

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Ellen Gustavsson; Sernelin Ahlsén Sandra; [2023]
    Nyckelord :Internationalisation Process; Professional Service Firms; Digital Communication Tools; Language;

    Sammanfattning : Background: Professional services firms (PSFs) face unique challenges when internationalisingdue to their intangible services and the need to adapt to local markets. Digital technologies havemade internationalisation more efficient since firms utilise digital communication tools (DCTs). LÄS MER

  3. 2. Internationalisation in the Digital Age : A Case Study of a Born Digital and Their Road to Internationalisation

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Lisa Waris Copic; Roberts Pussfält; [2023]
    Nyckelord :Born Digital; Internationalisation; Internationalisation Processes; Internationalisation Strategy; Uppsala Model; AAA Framework; CAGE Framework; Dynamic Capabilities;

    Sammanfattning : Background:             Internationalisation for businesses has been researched for decades and has been well understood. However, new types of organisations have emerged in the digital age, disrupting the organisational landscape. One of these disruptive organisations is born digitals (BD), which have become more prominent in recent years. LÄS MER

  4. 3. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

    Magister-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
    Nyckelord :Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

    Sammanfattning : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. LÄS MER

  5. 4. Development of an International Expansion Framework for Transportas a Service Start-ups : Empirical Review in the German Transport Market

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Gregor Lamprecht; Timo Huber; [2022]
    Nyckelord :Transport as a Service; Internationalisation; Market Entry; International Expansion; Expansion Framework; Transport Industry; Road Freight Industry; Growth Strategy; Servitization; Transport as a Service; Internationalisering; Marknadsinträde; Internationell expansion; Expansionsram; Transportbranschen; Vägfraktbranschen; Tillväxtstrategi; Servitization;

    Sammanfattning : With the transport sector being one of the major contributors to global CO2 emissions and a projected growth of emissions by another 16 percent until 2050, the need for new innovative and sustainable solutions for the transport industry arises. These endeavours are what emerging start-up enterprises want to deliver with their novel Transport as a Service business model. LÄS MER

  7. 5. Amodel for the internationalisation of e-commerce scale-ups : Represented by a conceptual prototype of a digital tool that assists firms in localising its business model to better address local customer needs

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Rita Nordström; [2022]
    Nyckelord :Internationalisation; E-commerce; Digital handbook; Conceptual prototype; Scale-ups; Internationalisering; E-handel; Digital lathund; konceptuell prototyp; tillväxtbolag;

    Sammanfattning : The internet has transformed the way people sell and buy goods and services. E-commerce is a fast-growing industry with low barriers to entry, making it easy to start an e-commerce business – but scaling it is a whole other matter. One common scaling method is international expansion. LÄS MER