Sökning: "Internet Marketing and E- Commerce"

Visar resultat 1 - 5 av 79 uppsatser innehållade orden Internet Marketing and E- Commerce.

1. 1. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

   Master-uppsats, SLU/Dept. of Economics

   Författare :Mohamad Saad El Deen; [2023]
   Nyckelord :E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

   Sammanfattning : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. LÄS MER

3. 2. China Influencer E-commerce Livestreaming Marketing Strategy Research

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Yimeng Ma; [2023]
   Nyckelord :e-commerce; netnography; influencers; followers; and online community;

   Sammanfattning : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. LÄS MER

4. 3. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
   Nyckelord :Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

   Sammanfattning : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. LÄS MER

5. 4. Development of a data-driven marketing strategy for an online pharmacy

   Magister-uppsats, Högskolan Dalarna/Institutionen för information och teknik

   Författare :Gelaye Worku Holmér; Ishara H. Gamage; [2022]
   Nyckelord :Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

   Sammanfattning : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. LÄS MER

7. 5. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Saiful Islam; [2022]
   Nyckelord :Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

   Sammanfattning : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. LÄS MER